Meta said it is expanding its offering of AI-generated advertising products to offer tools that can automatically generate image variations and overlay images with text.
The tool, which is expected to be launched in a beta version, does not contain the watermarks that social media companies add to all images generated by artificial intelligence, which the company calls an essential security feature.
Meta's head of monetization, John Hegeman, said the company is still developing how tags will be used for ads and will issue guidance once the tool is rolled out globally.
The company plans to launch the tool at the end of this year.
The announcement comes as Meta is pumping billions of dollars into building generative AI models, while trying to convince advertisers that they can get more value for their money by automating the work related to the creative aspects of their campaigns.
Digital advertising giant Google announced a similar expansion of its AI-powered advertising tools in February. Google says ads created using its tools are labeled using SynthID watermarking technology developed by artificial intelligence research lab DeepMind.
Meta's image generator allows advertisers to upload images of their products and create alternative versions of those images by changing the orientation of the product or showing people how to use them in different contexts.
Meta has also expanded its text generation products for headlines and key selling points, adding the ability to overlay text directly over AI-generated images.
The company said it will add an option in the coming months that allows advertisers to enter text prompts that can be used to customize different variations of images.
As with previous generative AI tools, the company prohibits the use of products from advertisers who work in regulated industries such as politics.
Advertisers have quickly adopted AI-powered advertising tools that can automatically deliver ad campaigns to different groups of users.
Some brands have expressed reservations about how tech companies use their images to improve their designs, fearing that logos or other intellectual property might end up on images created by others.