Casio has once again pushed the boundaries of durability and innovation with the launch of its latest G-Shock series addition: the GBA-950, a rugged timepiece equipped with built-in GPS functionality. Designed for adventurers, athletes, and outdoor enthusiasts, this watch promises to be a game-changer for those who demand precision and resilience in extreme conditions.
A Bold Design Built to Endure
The GBA-950 stays true to G-Shock’s iconic rugged aesthetic, featuring an aggressive, all-black design with angular lines and a shock-resistant carbon fiber-reinforced case. The 55mm face houses a high-contrast Memory-in-Pixel (MIP) LCD display, ensuring readability in direct sunlight or underwater. Water-resistant up to 200 meters, the watch is engineered to withstand deep-sea diving, mountain trails, and everything in between.
“The GBA-950 is a testament to our commitment to blending toughness with cutting-edge technology,” said Hiroshi Nakamura, Casio’s Product Development Lead. “We’ve listened to adventurers who need reliable navigation tools without sacrificing the ruggedness G-Shock is known for.”
Explore the full specs and design details on Casio’s official product page.
GPS: Your Adventure Companion
The standout feature of the GBA-950 is its integrated GPS, which allows users to track routes, mark waypoints, and navigate unfamiliar terrain seamlessly. Whether hiking remote trails or cycling through urban jungles, the watch syncs with Casio’s dedicated app to log travel paths and share real-time location data. The GPS also enhances fitness tracking by measuring distance, pace, and elevation gain with military-grade accuracy.
Beyond Navigation: Health and Connectivity
Casio didn’t stop at GPS. The GBA-950 includes a 24/7 optical heart rate monitor, step counter, and sleep tracker, making it a holistic health companion. Bluetooth connectivity pairs the watch with smartphones for call/text alerts, music control, and automatic time adjustments across time zones.
Battery Life That Keeps Up
Despite the power-hungry GPS, Casio optimized battery performance. In GPS mode, the watch lasts up to 14 hours, extending to six months in standard timekeeping mode using its solar-assisted battery. A quick 90-minute charge via USB-C ensures adventurers stay powered on the go.
Pricing and Availability
Priced at $349, the GBA-950 strikes a balance between premium features and accessibility. It will hit global markets on May 1, 2024, with pre-orders available via Casio’s website and select retailers. For an in-depth look at its sleek all-black design, check out GSM Gotech’s exclusive coverage.
Final Thoughts
With the GBA-950, Casio reinforces its legacy as a pioneer in rugged wearables. By integrating GPS into a classic G-Shock framework, the brand offers a compelling tool for explorers who refuse to compromise. As outdoor tech evolves, the GBA-950 stands poised to become an indispensable ally for those who thrive where the pavement ends.
Cover image credit: Casio Co., Ltd.
