TAIPEI, TAIWAN—Intel made waves at Computex 2025 today with the launch of its latest workstation-focused graphics cards, the Arc Pro B50 and B60, aimed squarely at professionals seeking high-performance computing without the premium price tag. Designed for AI development, 3D rendering, and data-heavy workloads, these GPUs promise up to 24GB of GDDR6 memory, challenging competitors like NVIDIA’s RTX A-series and AMD’s Radeon Pro lineup.
The announcement, detailed in Intel’s official press release, highlights the B50 and B60 as “democratizing access to enterprise-grade graphics.” Both models leverage Intel’s Xe-HPG architecture, optimized for precision tasks such as machine learning training, real-time simulation, and 4K video editing. The flagship B60 boasts 24GB of VRAM, while the B50 offers 16GB—both significantly undercutting rival cards in price.
“Professionals shouldn’t have to choose between performance and affordability,” said Lisa Chang, Intel’s VP of Graphics Product Strategy, during the keynote. “With the Arc Pro series, we’re delivering the tools needed to push AI innovation and creative workflows forward, all while keeping budgets in check.”
Breaking Down the Specs
The B60’s 24GB VRAM positions it as a powerhouse for large dataset handling, ideal for generative AI models or complex engineering simulations. Both GPUs support PCIe 5.0 for faster data transfer and include dedicated ray-tracing cores, though Intel emphasized their focus on compute efficiency over gaming. Software compatibility spans industry standards like Blender, AutoCAD, and TensorFlow, with Intel promising driver updates tailored for stability in professional environments.
Pricing and Availability
Starting at 999 for the B60, these cards undercut comparable NVIDIA Quadro and AMD Radeon Pro models by roughly 30%. Pre-orders begin next week, with shipments expected by late July. Interested buyers can find early listings on Amazon, though broader retail availability is slated for Q3.
Market Impact
Intel’s aggressive pricing disrupts a segment long dominated by NVIDIA’s high-margin offerings. Analysts suggest the move could accelerate adoption of AI tools in smaller studios and startups previously priced out of the market. Meanwhile, AMD is rumored to be readying a counterpunch with its RDNA 4-based Radeon Pro cards, setting the stage for a heated battle in professional graphics.
For now, Intel’s Arc Pro series signals a bold step into the workstation arena—one that blends raw power with accessibility, potentially reshaping how professionals approach demanding workflows.
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