In a move that’s classic Nothing, the tech brand known for its minimalist design and transparent aesthetic has quietly dropped news of its latest product: over-ear headphones. The company, founded by Carl Pei, shared the announcement via a cryptic tweet (embedded below) without any prior fanfare, leaving fans both startled and excited. Slated to launch this summer, the headphones mark Nothing’s first foray into the over-ear audio market—a bold step following the success of its Ear (stick) earbuds and Phone (2).
The tweet, which simply reads “Sound, evolved” alongside a shadowed image of the headphones, has already racked up thousands of retweets. For those eager to dissect every detail, Nothing also dropped a YouTube video teasing the product’s design and features. The video hints at the brand’s signature transparent casing, coupled with what appears to be plush ear cushions and a sleek, adjustable headband. Rumors suggest active noise cancellation (ANC) and ultra-low latency connectivity will headline the specs, though Nothing has yet to confirm full details.
Industry watchers are calling this a strategic play to compete with giants like Sony and Bose. “Nothing’s always been about disrupting the status quo,” says tech analyst Maria Chen. “Their earbuds carved out a niche with bold design and affordability. If they can balance premium features with their signature style, these headphones could shake up the market.”
Pre-orders are expected to open soon, with the Amazon product page already live (but not yet active) ahead of the launch. Pricing remains under wraps, though leaks suggest a target range of 250—positioning it as a mid-tier contender.
For a brand built on “making tech fun again,” the headphones’ summer release couldn’t be timelier. With festival season and travel ramping up, Nothing’s emphasis on immersive sound and comfort could strike a chord. Pei has previously teased ambitions to create an “ecosystem” of devices, and these headphones likely slot into that vision alongside their smartphones and audio accessories.
Will Nothing’s gamble pay off? Early social media reactions suggest yes. One Reddit user quipped, “Shut up and take my money,” while others praised the brand’s refusal to overhype products pre-launch. As always, the proof will be in the listening—but for now, the hype is unmistakably real.
Stay tuned for updates as summer approaches. In the meantime, check out Nothing’s announcement here and keep an eye on that Amazon page. Your next pair of headphones might just be… Nothing.
— Nothing (@nothing) May 15, 2025
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