SEOUL—Samsung is poised to shake up the extended reality (XR) market with its long-rumored headset, internally dubbed "Project Moohan," targeting a global release in early October, industry sources confirm. The Android-powered device aims to rival Apple’s Vision Pro and Meta’s Quest lineup, leveraging Samsung’s Galaxy AI ecosystem for what insiders describe as a "seamless blend of virtual productivity and immersive entertainment."
The Unpacked Stage Beckons
According to exclusive reports, Samsung will unveil the headset at its Galaxy Unpacked event in Paris—likely scheduled for October 2. The location, a departure from previous U.S.-centric launches, signals Samsung’s ambition to capture European and global markets. The event is also expected to debut the Galaxy Watch 8 series and the health-focused Galaxy Ring, positioning the XR headset as the centerpiece of Samsung’s AI-driven ecosystem.
Powering the "Infinite Possibilities" of XR
At the heart of Project Moohan lies Samsung’s Galaxy AI, which promises intuitive gesture controls, real-time language translation, and context-aware spatial computing. A recent Samsung blog post teased how Galaxy AI will "unlock the infinite possibilities of XR," hinting at deep integration with Samsung’s Galaxy smartphones and tablets. Sources suggest the headset will feature dual 4K OLED displays, inside-out tracking, and compatibility with popular Android apps—potentially undercutting Apple’s $3,499 Vision Pro on price.
Strategic Timing and Competition
With Meta’s Quest 4 slated for late 2025 and Apple expanding Vision Pro sales beyond the U.S., Samsung’s October launch appears strategically timed to dominate holiday sales. Analysts note that Samsung’s Android-based approach could attract developers seeking a more open ecosystem than Apple’s walled garden. "This isn’t just a headset—it’s Samsung’s gateway to the spatial internet," says tech analyst Ji-min Park.
What’s Next?
While Samsung remains tight-lipped, leaked renders suggest a sleek, visor-like design with magnetic prescription lenses. Production is reportedly underway, with an aggressive marketing campaign set for September. If successful, Project Moohan could cement Samsung’s role in defining the future of mixed reality—and prove that the XR market has room for multiple giants.
Stay tuned for updates as Galaxy Unpacked approaches.
Sources:
- Samsung Newsroom: Galaxy AI & XR Vision
- Newspim: Project Moohan Leaks
- GSMGoTech: Unpacked Date & Location
- GSMGoTech: Galaxy Watch 8 & Ring Details
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