The smartphone wars just got hotter. Xiaomi’s sub-brand Poco has begun teasing its upcoming Poco F7, setting the stage for a direct clash with Nothing’s highly anticipated Phone (3). Industry insiders suggest Poco aims to undercut its rival dramatically, potentially redefining the mid-range segment.
The Tease That Started the Buzz
Poco’s Indian Twitter account dropped cryptic hints about the F7’s arrival, sparking frenzied speculation. The brand posted a blurred image of a device corner with the caption "Coming Soon to Flip the Game," accompanied by lightning bolt emojis—a nod to the F-series’ performance legacy.
🔗: Follow Poco India’s official teaser here
Meanwhile, reliable tipster @saaaanjjjuuu fueled the fire by leaking a promotional banner showing the Poco F7 alongside a price tag starting below ₹25,000 (~$300). If accurate, this positions it well under the rumored ₹35,000–₹40,000 range of the Nothing Phone (3).
🔗: Leaked banner via @saaaanjjjuuu
Confirmed Specs & Strategic Pricing
Exclusive reports from GSMGoTech confirm the F7 will pack a Snapdragon 7+ Gen 3 chipset and a 120Hz OLED display—specs eerily similar to the Nothing Phone (3). But Xiaomi’s supply chain advantage may let Poco slash prices. According to insiders, the F7’s aggressive cost stems from reused components from Xiaomi’s existing inventory.
🔗: Poco F7 specs confirmed
🔗: Nothing Phone (3) pricing leak
A Calculated Market Strike
Poco’s move appears timed to sabotage Nothing’s momentum. As one analyst noted: "Xiaomi can afford to sell the F7 at break-even to dominate volume. Nothing, as a newer brand, lacks that luxury." Early renders suggest the F7 borrows design cues from Xiaomi’s 14 Lite but with Poco’s signature neon accents.
The shock intensifies with whispers of a ₹24,999 launch price—nearly 30% cheaper than the Phone (3)’s expected cost. Such a gap could force Nothing to rethink its strategy weeks before launch.
🔗: Poco F7 design & pricing leak
Why This Matters
With both phones targeting young tech enthusiasts, Poco’s pricing gambit pressures Nothing to justify its premium. The F7’s leaked specs sheet also promises 67W fast charging and a 50MP Sony main camera, narrowing the hardware gap.
Pre-orders are rumored to open July 15th, with Amazon India as the lead partner.
The Bottom Line
If Poco delivers the F7 at sub-₹25K with flagship-tier specs, it could force a mid-range price reset—proving that in today’s market, bleeding-edge innovation isn’t the only path to victory. Sometimes, it’s just about bleeding your competitors dry.
Stay tuned for official launches in July.
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