Hong Kong, July 4, 2025 – In a significant strategic shift, leading consumer electronics brand Anker has quietly changed the battery cell supplier for its flagship power banks, industry sources confirm. This move comes directly in the wake of a costly and reputation-damaging global recall of its popular 20,000mAh PowerCore models earlier this year.
The recall, initiated in March 2025, impacted hundreds of thousands of units sold globally. Anker cited potential overheating risks under "very specific, uncommon circumstances" related to the internal battery cells, urging customers to stop using the affected devices immediately. While no major injuries were reported, the incident sent shockwaves through the accessory market, where Anker has long been synonymous with reliability.
Enter ATL: A Supplier with Impeccable Credentials
Multiple sources within Anker's supply chain and close to the company's operations have revealed that Anker has now partnered exclusively with Amperex Technology Limited (ATL) for the battery cells in its newly manufactured high-capacity power banks. ATL is a global lithium-ion battery powerhouse with a sterling reputation, notably serving as a key battery supplier for Apple.
This partnership marks a decisive pivot for Anker. While the company previously utilized batteries from multiple suppliers, including Chinese manufacturers Sunwoda and EVE Energy (who supplied the cells for the recalled models), the shift to ATL signals a clear prioritization of quality assurance and risk mitigation above potential cost savings. ATL is renowned for its stringent quality control processes and advanced battery technology, factors crucial for maintaining consumer trust after the recall.
Why ATL Matters
"[ATL] is arguably the gold standard for consumer electronics batteries, especially for tier-one brands demanding the highest safety margins," commented Li Wei, a battery technology analyst based in Shenzhen. "Landing ATL as a primary supplier, especially after a public setback, is a major coup for Anker. It sends a powerful message: they are willing to invest significantly to ensure this doesn't happen again. Partnering with the same supplier as Apple instantly boosts credibility."
Anker's Path to Recovery
The recall was a rare stumble for Anker, a company built on positive reviews and strong word-of-mouth. Rebuilding that trust is paramount. Switching to ATL is the most concrete step Anker has taken publicly to address the root cause of the recall – the battery cell itself.
While Anker declined to comment directly on specific supplier relationships, a company spokesperson stated: "Consumer safety is Anker's absolute top priority. We have implemented comprehensive enhancements to our battery sourcing, testing, and quality control protocols across all our power delivery products. We are confident in the safety and performance of our current and upcoming power bank lineup."
Market Impact and Looking Ahead
The move to ATL likely comes at a higher cost, potentially impacting Anker's margins or retail pricing on future high-capacity models. However, analysts believe the investment in brand rehabilitation is necessary and strategic.
Anker's pivot to Apple supplier ATL highlights high-stakes battery game after recall.
Competitors in the crowded power bank market will be watching closely. Anker's ability to successfully leverage the ATL partnership in its marketing and rebuild consumer confidence will be critical. For consumers, the shift promises greater peace of mind, aligning Anker's power banks with the same battery safety standards expected in premium smartphones and laptops. The success of Anker's next generation of power banks now hinges significantly on this new, high-profile battery alliance.
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