Move over, projector screens – there's a new giant in town, and it's redefining what a living room television can be. Hisense, the brand known for pushing display boundaries with value, has officially begun the global rollout of its audacious 116UX series television. The headline feature? A jaw-dropping 116-inch screen, powered by cutting-edge RGB Mini-LED backlighting and boasting a silky-smooth 165Hz refresh rate.
This isn't just a big TV; it's a statement piece designed to be the undisputed centerpiece of a premium home theater. The massive 116-inch canvas promises an immersive experience that rivals dedicated projection setups, but with the brightness, contrast, and convenience of a traditional television.
The Heart of the Beast: RGB Mini-LED Precision
What truly sets the 116UX apart is its RGB Mini-LED technology. Unlike standard white Mini-LEDs, RGB Mini-LEDs incorporate individual red, green, and blue LEDs within each tiny light unit. This allows for significantly finer control over color purity and light output across the vast screen.
The result? Hisense promises near-studio-level color accuracy, exceptional brightness that cuts through ambient light (reported peak brightness exceeding 10,000 nits), and deep, inky blacks thanks to a high number of local dimming zones working in concert with the precise RGB LEDs. The company calls this system "Dynamic X Display," emphasizing its goal of delivering stunning, true-to-life HDR imagery across all content – from Hollywood blockbusters to nature documentaries.
Speed Demon: 165Hz for Gamers and Cinephiles
Complementing the visual feast is a blistering 165Hz native refresh rate. This high refresh rate is a major boon for next-gen console gamers and PC gamers looking to leverage high frame rates for ultra-smooth, tear-free gameplay with minimal input lag. It also benefits fast-moving sports and high-frame-rate cinematic content, ensuring motion remains crisp and clear without blur or judder. Expect support for key gaming features like VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) to be part of the package.
Smart and Connected: Google TV at the Helm
Running the show is Google TV, providing a familiar, content-rich smart platform. Users get seamless access to all major streaming services (Netflix, Prime Video, Disney+, YouTube, etc.), personalized recommendations, voice control via Google Assistant, and the ability to cast content from mobile devices. The sheer size makes navigating menus and browsing content a visually impressive experience in itself.
Global Ambitions: Where to Find the Giant
After generating significant buzz at trade shows, the Hisense 116UX is now moving beyond limited availability. Hisense has confirmed its global rollout is underway, with units starting to appear through select retailers and direct channels in key markets:
North America: Available directly via Hisense USA and major retailers like Best Buy.
Europe: Launching in regions like Spain via Hisense's regional sites.
Global Retail: Major online marketplaces are also getting stock.
A Premium Experience Demands a Premium Price
Unsurprisingly, commanding such groundbreaking technology in this unprecedented size comes with a significant price tag. The Hisense 116UX sits firmly in the ultra-premium category, with prices expected to start well above $10,000 USD / €10,000, positioning it as a luxury item for discerning home cinema enthusiasts and tech connoisseurs. As David Gold, President of Hisense USA, stated in their launch announcement, the focus is on delivering "stunning color precision" that professionals and enthusiasts demand.
The Verdict: A Landmark TV
The Hisense 116UX isn't just another big TV. It represents a bold step forward in consumer display technology, combining a truly massive screen size with the latest advancements in Mini-LED precision (via RGB architecture) and high refresh rate performance. While its price ensures it remains an exclusive product, its global availability marks a significant moment, bringing a projector-rivaling, feature-packed cinematic experience into the realm of premium televisions. For those with the space and the budget, the 116UX is poised to become the ultimate home theater centerpiece.
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