The rugged world of G-Shock collides with the laid-back coastal vibe of a New York surf and wellness hub in a new, limited-edition watch that’s now available nationwide.
If you missed the initial drop, here’s your chance. The highly sought-after Casio G-Shock x The Almeda Club DW6900RL-1AC watch, which sold out quickly during its exclusive launch, is now available for the general public. The collaborative timepiece has officially landed on the Casio US online store, giving G-Shock enthusiasts and style aficionados across the country a chance to own a piece of this unique cross-cultural project.
The collaboration first launched a couple of weeks ago, available only through The Almeda Club’s physical location in Rockaway, New York, and their own web store. That exclusive window has now closed, and Casio has broadened the availability, making the watch readily accessible to a wider audience.
A Meeting of Minds: Rugged Tech Meets Coastal Cool
So, what exactly is The Almeda Club? It’s not your average barbershop. Nestled in the Rockaway beach community, it has established itself as a multifaceted lifestyle hub—a place for a fresh cut, a space for wellness and recovery, and even secure storage for surfboards. It’s this unique blend of urban grit and beachside tranquility that makes their collaboration with the indestructible G-Shock brand so compelling.
The new model, officially named the G-Shock DW6900RL-1AC, embodies this spirit. It’s a tool watch for the modern individual who values both adventure and authenticity.
Design Deep Dive: The Devil’s in the Details
At first glance, the DW6900RL-1AC looks familiar to fans of the G-Shock 6900 series. Its design is very close to the existing DW6900RL-1 model, featuring a dependable matte black resin case and strap. The dial continues the patriotic theme with bold red, white, and blue accents that pop against the dark background.
But the true markers of this collaboration are found in the subtle, custom details. The matching resin strap is where The Almeda Club’s identity shines through. It’s imprinted with the club’s distinctive logo, its Rockaway address, and two powerful phrases: “change is in the works” and “lifeforce connection.” These aren’t just slogans; they’re a reflection of the brand’s philosophy, making this watch more than just a timekeeping device—it’s a wearable statement.
For those looking to get a closer look at all these features, you can find the full specifications and official images on the Casio G-Shock product page for the DW6900RL-1AC.
Built to Last: The Unmistakable G-Shock 6900 Series
Underneath its collaborative skin, this watch is pure G-Shock, which means it’s built to withstand the elements. As a digital watch from the iconic 6900 series, the DW6900RL-1AC features a positive display (light background with dark numerals) for easy readability.
It’s packed with the functionality G-Shock is known for, including:
- A precise 1/100th second stopwatch.
- A countdown timer with a 24-hour range.
- A multi-functional alarm.
- Hourly time signals and flash alerts.
- An automatic LED backlight for low-light conditions.
True to the G-Shock name, it is shock-resistant and boasts an impressive 200-meter water resistance, making it as suitable for a deep dive as it is for a surf session or a sudden downpour. Measuring 53.2 x 50.0 x 18.7 mm, it has the classic, robust presence on the wrist that the 6900 series is celebrated for.
Pricing and Availability
The Casio G-Shock x The Almeda Club DW6900RL-1AC is now available for $150 directly from Casio.com. This positions it at a premium over the standard model it's based on, the DW6900RL-1 (which is currently listed at around $85.49 on Amazon Marketplace), justified by its collaborative design and limited nature.
For those who value the intersection of streetwear, surf culture, and rugged watchmaking, this collaboration is a standout release. It captures a specific moment and mood, bottling the essence of a Rockaway summer and delivering it in the form of a nearly indestructible G-Shock.
Ready to explore this unique timepiece? Check out the official collaboration on the Casio website, or compare it to the standard model on Amazon Marketplace.
