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| Pictured - the leaked poster showing the upcoming Casio watch and the promotional text, against a blue background. |
A surprise leak has given watch and streetwear collectors an early glimpse of an unexpected, booze-infused collaboration. Casio’s G-Shock appears to be teaming up with famed Japanese shochu label iichiko Super for a limited-edition timepiece based on the popular metal-bezel square model.
The leaked screenshots, which have begun circulating on enthusiast forums and social media, showcase promotional artwork for an "iichiko Super × G‑Shock" event, alongside clear photos of the watch itself. This isn't just a simple logo swap; the design seems to be a thoughtful tribute to the iconic shochu brand’s aesthetic.
Design Details: A Toast to Japanese Craftsmanship
Based on the images, the collab is built on the robust GM‑5600U platform, known for its stainless-steel bezel and classic square silhouette. The watch features a sleek negative digital display, providing a modern, high-contrast look.
The most striking custom elements are found on the strap and caseback:
- The Strap: A custom resin strap incorporates iichiko Super’s signature brand colors: a vertical red stripe runs along its length, culminating in a vibrant blue tip—directly mirroring the colors of the shochu bottle’s label. Both the strap and its keeper are branded with the distinct iichiko Super logo.
- The Caseback: Moving beyond surface-level branding, the screw-back case is intricately engraved. It features a motif of the iichiko Super bottle, along with "iichiko Super" text and "EST 1992," all encircled by G-Shock's standard shock-resist emblem.
Release Strategy: An Exclusive Event First
The promotional artwork reveals key logistical details, pointing to a highly exclusive launch. The listed release date is Friday, January 16, with the venue given as Daikanyama UNiT in Tokyo. The phrase "Entrance Free!!" strongly suggests this will be a release party complete with music and drinks, rather than a standard retail drop.
Further text in the leak confirms the model will be a limited edition. Distribution will reportedly begin via a lottery held exclusively at the event. For those unable to attend, the leak indicates a potential wider sale may follow through iichiko’s own online channels, though this remains unconfirmed.
What We Still Don’t Know
As of now, Casio has not officially announced this collaboration through its product pages or press releases. Therefore, while the standard GM‑5600U feature set—including 200-meter water resistance, shock resistance, and core digital functions like world time and stopwatch—is almost certainly retained, any unique specs or special packaging are still under wraps.
However, the evident quality of the engraved caseback and event materials in the leak strongly indicates this is a legitimate, tightly controlled release aimed squarely at fans of both G-Shock's durability and Japan's rich shochu and street culture.
*For those inspired by the classic square G-Shock look, the solar-powered Casio G-Shock GWM5610-1 remains a perennial favorite and is available for purchase.*
Buy the Casio GWM5610-1 on Amazon
This collaboration, if and when officially confirmed, promises to be a unique collector's item that sits at the intersection of horology, beverage culture, and Japanese street style. Mark your calendars for January 16th.