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| A promotional image of the DJI Avata 360. |
The race to dominate the consumer 360-degree drone market is heating up, and a leader appears poised to make its move. Following Antigravity's release of the pioneering A1, all eyes have been on DJI, long rumored to be developing its own immersive flying camera. Now, a sudden leak of what appears to be official retail packaging suggests the eagerly awaited DJI Avata 360 might be just weeks away from launch, potentially beating previous holiday season expectations.
For months, the drone community has buzzed with speculation. Industry whispers pointed to two projects: a DJI Mini 360 and the more substantial Avata 360, a spiritual successor to the popular FPV-oriented Avata line. While the Mini model remains shrouded in mystery, the Avata 360 has just taken a significant step from rumor to reality.
The catalyst is a series of promotional images published by known leaker Igor Bogdanov. These images, rapidly spreading across social media and tech forums, clearly label the product as the "DJI Avata 360." More crucially, one image shows what seems to be a fully packaged retail box, complete with branding, a product silhouette, and key feature icons. This is a classic pre-release tactic, often indicating that review units have already been distributed to select creators and influencers.
You can see the purported leaked retail box image here on The New Camera.
This leak pattern is familiar to DJI watchers. The company's product cycles often see such controlled "leaks" building hype weeks before an official announcement, as seen with the Avata 2 and rumors of the Mini 5 Pro. The appearance of a retail box, however, typically signals that the launch pipeline is in its final stages.
Caution Advised Amidst the Hype
As with any unconfirmed leak, a healthy dose of skepticism is essential. The original source of the latest image is murky. Several X (formerly Twitter) accounts began sharing the same picture simultaneously, often with filters or alterations applied.
One such post on X, which has garnered significant attention, can be found here.
This obfuscation is a common technique to protect sources from corporate tracing. While the consistency of the leak across multiple channels lends it credibility, we strongly advise treating the details as unconfirmed. There is always a possibility of sophisticated fakes or misdirection.
What This Means for the 360-Drone Market
If the leaks hold true, DJI's entry will fundamentally shift the landscape. Antigravity's A1 currently holds the "first-to-market" title, but DJI's unparalleled reputation for user-friendly technology, robust software ecosystems, and refined hardware could set a new standard for consumer 360-degree drones. The choice of the "Avata" name is particularly telling, hinting at an immersive, potentially goggle-compatible flight experience perfect for capturing dynamic, spherical video.
When Can We Expect an Official Launch?
Based on the timeline suggested by the retail box leak and DJI's historical playbook, a release before the end of the year is highly plausible. Informed speculation, fueled by these images, now points to a potential announcement and release by December 23, positioning it perfectly as a premier holiday tech gift. For context, the current DJI Avata 2 FPV Drone is available on Amazon.
Stay tuned for updates. We will continue to monitor this story closely and update with official confirmation from DJI as soon as it becomes available.
