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| The Casio G-Shock DW-6900SFE25-1 and the red DW-5600SFE25-4 pictured against a background of $100 bills. |
If you thought the intersection of high-energy trap music and rugged watch design couldn’t produce something electric, think again. Casio G-Shock has just dropped a blistering new collaboration with Italian trap superstar Sfera Ebbasta, and the first batch is already flashing “sold out” signs. The release features two limited-edition models that perfectly channel the artist's bold, unapologetic style, and they’re landing with the kind of hype reserved for a chart-topping single.
The two watches—the black DW-6900SFE25-1 and the vibrant red DW-5600SFE25-4—are priced at €149 (approximately $174) each and represent a fusion of G-Shock’s legendary durability with the distinct visual language of one of Europe’s most influential rap artists.
Why Sfera Ebbasta? A Cultural Force Meets a Street Icon
For nearly a decade, Sfera Ebbasta hasn’t just been a musician; he’s been a phenomenon. Shattering streaming records and propelling Italian trap into the continental mainstream, his brand is built on themes of ambition, success, and street-savvy culture. This collaboration feels like a natural fit. G-Shock has long been a staple in streetwear and subcultures worldwide, making Sfera’s partnership less of a crossover and more of a consolidation of two iconic brands.
Design Deep Dive: “It’s Money Time”
This isn’t a simple logo slap. Sfera Ebbasta’s fingerprints are all over the design, creating pieces that feel personally curated.
- Signature Graphics: The most striking feature is the custom barbed-wire graphic running along the strap, a motif created by the artist himself. It’s paired with his recurring phrase, “It’s Money Time,” embossed on the band.
- Hidden Details: His logo is engraved on the caseback, but the real magic happens in the dark. Activate the red LED backlight, and his logo illuminates prominently on the dial—a perfect detail for a night out or a show.
- Color Theory: The collaboration sticks to a potent black-and-red palette. The DW-6900SFE25-1 model features a matte black case with sharp red accents on the bezel and strap keeper. Its counterpart, the DW-5600SFE25-4, makes a louder statement with a head-to-toe fiery red finish.
- See the bold red square model: Casio G-Shock DW-5600SFE25-4
- Explore the blacked-out 6900: Casio G-Shock DW-6900SFE25-1
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| The Casio G-Shock DW-6900SFE25-1 and the red DW-5600SFE25-4 pictured against a background of $100 bills. |
Built to Last: Pure G-Shock DNA Under the Hood
Beyond the eye-catching aesthetics, these are true G-Shocks at their core. You’re getting the full suite of rugged functionality:
- Shock Resistance: The foundational feature.
- 200-Meter Water Resistance: More than enough for any adventure.
- Essential Functions: Stopwatch, countdown timer, multi-function alarms, and full auto-calendar.
- Long Battery Life: Approximately 5 years on a standard CR2016 battery.
The commitment to the theme extends to the fully customized packaging, making this a complete collector’s piece from the moment you unbox it.
Availability: Moving Fast, Like a Hit Track
As of now, the watches are officially available through the G-Shock Italy online store, where early listings already show a telling “Available again soon — Register now” notice. This indicates the initial allocation has likely been snapped up by eager fans and collectors.
For shoppers in Italy, the direct source is live. For international fans, the typical pattern for such hot G-Shock collaborations suggests a wider regional release could follow, but stock is often extremely limited and sells out in minutes.
The Bottom Line: The G-Shock x Sfera Ebbasta collab is a winning formula. It offers die-hard fans a tangible piece of the artist’s world, gives watch collectors a vibrant limited edition, and provides anyone with a taste for bold accessories a incredibly tough conversation starter. If past G-Shock drops are any indicator, hesitation means missing out.
*Love the G-Shock square style but seeking something more universally available? A fantastic everyday alternative is the classic Casio GWM5610-1 Solar Atomic Watch, renowned for its self-charging solar power and radio-controlled timekeeping. You can check it out on Amazon here.*
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| Casio G-Shock DW-5600SFE25-4. |
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| Casio G-Shock DW-6900SFE25-1. |