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| The Kodak PixPro FZ55 was Map Camera's best-selling camera in 2025. |
In the world of photography, Japan’s Map Camera is more than just a retailer—it’s a bellwether. The iconic Shinjuku store’s annual list of best-selling cameras is a closely watched snapshot of what photographers are actually buying. This year’s ranking for 2025 has just landed, and it’s turned expectations on their head, crowning a nostalgic, budget-friendly compact as Japan’s top-selling camera.
Topping the chart isn’t a cutting-edge mirrorless powerhouse or the latest smartphone, but the Kodak PixPro FZ55. This affordable point-and-shoot, with its 16MP sensor, 5x optical zoom, and classic xenon flash, has resonated powerfully with a key demographic: younger shoppers. Analysts point to the “retro aesthetic” trend, where the tangible, dedicated experience of a compact camera trumps the often superior technical specs of a smartphone. It seems the desire for a tactile, intentional shooting experience is driving sales in a big way.
You can explore the full, detailed ranking and analysis directly from the source at Map Camera’s official news site.
The retro wave doesn’t stop with Kodak. In fifth place, the Fujifilm X half (X-HF1) continues the theme. While its 1-inch sensor might seem modest, its unique design—a portrait-orientation sensor and a “film roll” mode that locks images until the “roll” is finished—has made it a coveted curiosity. It’s a camera that prioritizes fun and process over pixel-peeping.
Further solidifying the trend, three premium compact cameras with large APS-C sensors also cracked the top 10: the ever-popular Fujifilm X100 VI (#6), and the street photography favorites Ricoh GR IV (#7) and GR IIIx (#8).
Of course, traditional system cameras still hold massive appeal. The most popular interchangeable-lens camera, landing in second place overall, is the Fujifilm X-M5. It wins fans by offering the coveted Fujifilm look and experience at a relatively accessible price point, even without an electronic viewfinder. Rounding out the top five are the capable full-frame Nikon Z5 II (#3), a boon for budget-conscious enthusiasts, and the stylish Fujifilm X-E5 (#4).
The final spots in the coveted top 10 go to two full-frame workhorses: the compact Sony A7C II (#9) and the well-rounded Canon EOS R6 Mark II (#10).
Map Camera Japan’s Top 10 Bestselling Cameras of 2025
- Kodak PixPro FZ55
- Fujifilm X-M5
- Nikon Z5 II
- Fujifilm X-E5
- Fujifilm X half (X-HF1)
- Fujifilm X100 VI
- Ricoh GR IV
- Ricoh GR IIIx
- Sony A7C II
- Canon EOS R6 Mark II
What This List Tells Us
The 2025 ranking paints a fascinating picture of a two-track market. On one side, there’s a robust demand for fun, accessible, and stylish cameras that offer an experience distinct from a phone. The success of the Kodak, Fujifilm X half, and the premium compacts speaks to a desire for creativity, simplicity, and physicality.
On the other side, serious photographers continue to invest in powerful yet value-oriented system cameras. The strong showing of the Fujifilm X-M5, Nikon Z5 II, and others indicates that performance and lens ecosystems remain paramount, but often with a sharp eye on value.
Whether you’re drawn to the nostalgic charm of a compact or the advanced capabilities of a mirrorless system, Map Camera’s list proves there’s never been a more diverse and interesting time to be a photographer. The common thread? Cameras that inspire you to shoot.
For more information on the cameras featured in this ranking, you can check them out here: Kodak PixPro FZ55, Fujifilm X-M5, Nikon Z5 II, Fujifilm X100 VI, and Sony A7C II.