Gone in 60 Seconds? Casio’s Sought-After G-Shock x Hardies NYC "Brown Sugar" Lands in Europe

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Casio’s G-Shock x Hardies NYC DW-6900HH-5 watch

If you missed the drop in the United States, you might just get a second chance—provided you act fast. Casio has officially unleashed the highly anticipated G-Shock x Hardies NYC collaboration watch on European shores, and judging by the demand so far, this limited edition isn't going to sit on shelves for long.

The latest fusion of rugged Japanese toughness and New York skate culture, the model DW-6900HH-5, first exploded onto the scene in the US back in January 2026. Within weeks, the collaboration became a grail item for streetwear enthusiasts and watch collectors alike. Currently, the American market is high and dry; the brand’s online store has already sold out, leaving many fans refreshing their browsers in vain.

However, Casio has flipped the script for European collectors. As of this week, the watch is available across key markets in the EU, including the Netherlands, Spain, and Germany.

How to Grab One

Priced at €149, the Casio G-Shock x Hardies NYC DW-6900HH-5 is available exclusively through the Casio online store. There is a small catch to keep the bots at bay: you need to be a Casio ID member to complete the purchase. The good news is that signing up for a free account on the brand’s website takes just a few minutes. But time is of the essence. Sources indicate that stock levels are flashing red, with the product reportedly "almost sold out" in the region already.

For those looking to secure a piece of this collaboration, you can check the availability directly at the official product page here:
Check availability of the G-Shock x Hardies NYC DW-6900HH-5 at Casio

A Closer Look at the "Brown Sugar" Aesthetic

So, what makes this particular G-Shock worth the frantic clicking? Hardies NYC, the skate and streetwear brand known for its gritty downtown New York vibe, has infused the iconic DW-6900 silhouette with a warm, vintage aesthetic that stands out in a sea of black and neon watches.

The DW-6900HH-5 features a rich brown resin casing and matching strap, evoking a retro, almost chocolatey vibe that has already earned it the "Brown Sugar" nickname among collectors. This earthy base is perfectly offset by striking purple and gold accents that pop against the neutral backdrop.

The dial is where the collaboration truly shines. The rectangular digital display sits against a vibrant purple background, ensuring the black figures are crisp and easy to read. Hardies' signature double "H" monogram is subtly woven into the dial pattern, proving that this is a partnership of taste, not just logos. Flip the watch over, and you’ll find the brand’s signature fist bolt logo engraved on the metal case back—a hallmark of authenticity for collectors.

Built Tough, Styled Smart

While the looks are undeniably fresh, the heart of this watch remains pure G-Shock. The DW-6900 is a titan of functionality. It features a triple graph at the top of the face that integrates seamlessly with the stopwatch feature, making it perfect for skating sessions or tracking your morning run. Beyond that, users can expect the full suite of digital utilities:

  • A timer and multi-function alarm
  • Hourly time signals
  • An automatic calendar
  • An LED backlight for low-light visibility
  • A formidable 200-meter water resistance

What About the UK?

For collectors across the channel, the news brings a mix of excitement and anxiety. As of now, Casio has remained tight-lipped regarding a potential release in the United Kingdom. It is currently unclear whether or when the Casio G-Shock x Hardies NYC DW-6900HH-5 will make its way to British shores.

For European fans, the message is simple: if you want it, don't sleep on it. With the US already wiped out and European stock dwindling fast, this brown-and-purple beauty is shaping up to be one of the most elusive drops of the year.

Casio’s G-Shock x Hardies NYC DW-6900HH-5 watch

Casio’s G-Shock x Hardies NYC DW-6900HH-5 watch

Casio’s G-Shock x Hardies NYC DW-6900HH-5 watch

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