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| The Xiaomi Tag is Apple Find My and Google Find Hub compatible. |
In a move that has caught many tech enthusiasts off guard, Xiaomi has quietly launched its first-ever Bluetooth tracker—the Xiaomi Tag—in Malaysia and Thailand, weeks ahead of its anticipated global unveiling.
Earlier this week, Xiaomi added its inaugural Bluetooth tracker to its global website. Not only did the listing signify an international release, but it also confirmed key hardware specifications that were missing from a recent Xiaomi France teaser page.
Xiaomi's next global launch event is right around the corner. Thus, it had been assumed that the Xiaomi Tag would not go on sale until February 28 at the earliest. However, that has not proven the case. Instead, Xiaomi is already selling the Xiaomi Tag across Malaysia and Thailand.
The Surprise Early Launch
The early release has taken many by surprise. Shoppers in both countries can now purchase the tracker directly from Xiaomi's official online stores. The Malaysian store offers the device with fast delivery options, while the Thai product page highlights key features, including support for both Apple Find My and Google's Android Find network—a significant advantage in terms of cross-platform compatibility.
Pricing That Undercuts the Competition
On the one hand, single units retail for MYR 79 (~$20) and THB 599 (~$20), although launch discounts have dropped the Xiaomi Tag's current price to MYR 59 (~$15) and THB 429 (~$14). On the other hand, Xiaomi has matched the Apple AirTag (curr. $99 on Amazon) by also offering 4-pack bundles.
These retail for MYR 299 (~$77) THB 1,990 (~$64) in Malaysia and Thailand, but can be purchased for MYR 199 (~$51) and THB 1,490 (~$48). Consequently, the Xiaomi Tag is over 50% cheaper as a 4-pack than Apple's second-generation AirTag. Please see our prior article for more details about Xiaomi's first Bluetooth tracker.
What This Means for the Market
This aggressive pricing strategy positions the Xiaomi Tag as a compelling alternative in the Bluetooth tracker market, which has been largely dominated by Apple's AirTag and various Tile models. With support for both major finding networks—Apple's vast Find My ecosystem and Google's Find My Device network—Xiaomi's offering works seamlessly regardless of whether you're an iPhone or Android user.
For those interested in purchasing, the Xiaomi Tag is available now through Xiaomi's official channels in both countries. Malaysian buyers can visit the Xiaomi Malaysia product page, while Thai customers can order through the Xiaomi Thailand store. If you're curious about how it compares to Apple's offering, you can check the current price of the Apple AirTag on Amazon.
The Bottom Line
With its early launch in Southeast Asia and wallet-friendly pricing, the Xiaomi Tag is already making waves. Whether this signals a broader global rollout remains to be seen, but one thing is clear: Xiaomi is serious about challenging the status quo in the Bluetooth tracker space. For now, consumers in Malaysia and Thailand can take advantage of launch discounts to snag what might just be the best-value tracker on the market.
