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| The Amazfit Bip Max remains unofficial for now. |
The smartwatch rumor mill is spinning faster than a GPS chip on race day, and this time, Amazfit is squarely in the spotlight. Just weeks ago, we were dissecting the mysterious appearance of a device codenamed "A2568" at the FCC. At the time, speculation was high, but the filing was frustratingly light on details—offering little more than a basic sketch and a hint at a larger battery.
Well, fast forward to today, and it looks like the cat is out of the bag (pun intended). A sharp-eyed Kiwi retailer appears to have jumped the gun, and we now have a much clearer picture of what Amazfit is cooking up. Spoiler alert: It might be the best budget fitness tracker of the year.
Meet the Bip Max: The Successor We Weren't Expecting
A New Zealand retailer, NCP Group, has listed a device called the "Bip Max" complete with a gallery of official-looking promotional images. This is a significant development because the "Bip" line has historically been Amazfit’s budget-friendly champion. However, the listing threw us a curveball by associating the Bip Max with the model number 'A2435'—which actually belongs to the older Bip 6.
After cross-referencing the data, our tech sleuths are confident that the recently certified A2568 and this new Bip Max are one and the same. So, if you were waiting for the Cheetah 2 Pro to go on sale, you might want to hold your horses.
A Display that Demands a Second Look
Here’s where things get seriously impressive. According to the leaked retailer page, the Amazfit Bip Max isn't pulling any punches in the visual department. It reportedly matches the much more expensive Cheetah 2 Pro by packing a 3,000-nit AMOLED display.
For context, 3,000 nits is "glaring sunlight on a ski slope" territory—you will be able to read this thing clearly, no squinting required.
Despite jumping to a generous 2.07-inch screen, the Bip Max actually sits inside a 46mm case that is 2mm smaller than the Cheetah 2 Pro. That means more screen, less bezel, and a more comfortable fit on smaller wrists.
Battery Life and Storage: The Compromises (and Wins)
When you see a price drop, you know there had to be a compromise somewhere. With the Bip Max, that compromise seems to be storage. While the Cheetah 2 Pro offers a hefty 32GB for offline music, the new Bip Max includes 4GB of onboard storage. It’s enough for a solid workout playlist, but don't expect to download your entire Spotify library.
On the flip side, the battery life remains a headline feature. Amazfit claims the Bip Max can last up to 20 days on a single charge, putting it right back in contention with top-tier Garmin and Polar devices.
Looking for a premium alternative right now? If you need that extra storage and don't want to wait, you can check the current price of the Cheetah 2 Pro on Amazon here:
View Amazfit Cheetah 2 Pro on Amazon
The Price: The Killer Feature
Let’s talk money, because this is where the Bip Max steals the show.
The Cheetah 2 Pro currently retails for around 268** (approximately $155 USD). However, that New Zealand price includes 15% GST (goods and services tax).
Once you strip out the tax to reflect the standard US pricing model, we are likely looking at a launch price of closer to $135.
For a watch with a 3,000-nit AMOLED screen and 20-day battery life, $135 is disruptive. That is territory usually reserved for basic fitness bands, not full-fledged GPS smartwatches with offline maps and 140 workout modes.
When Can You Buy It?
The listing is live, but the "buy" button remains inactive. Amazfit has not officially announced a launch date yet. Given that the hardware is already at retailers (even if just digitally), an official global launch is likely just weeks away.
We will keep you updated as soon as the official press release drops. Until then, the Bip Max looks like the budget king of 2024.
Sources: NCP Group, Chinese Smartwatches
