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| The Rollme Matrix smartwatch comes with a slide-out camera. |
Rollme has quietly added a new smartwatch to its lineup, and it's aimed squarely at buyers who want standalone connectivity without spending flagship money. The device is called the Matrix, and it appeared on the company's official store on September 22 with a price tag of $89.99.
Interestingly, both available color options—Midnight Black and Dawn Gold—are already showing as sold out. Rollme hasn't announced a restock date or shipping timeline yet, which suggests early demand may have caught the company off guard.
A Squarish Design with a Decent Display
The Rollme Matrix sports a squarish case design that sets it apart from the circular smartwatches that dominate the budget segment. Up front, you get a 2.06-inch AMOLED panel with a 410 x 502 resolution. That's a sharp, vibrant screen for a watch at this price point, and AMOLED technology means you'll get deep blacks and good visibility outdoors.
Under the hood, the watch runs on a Unisoc SL8541E chip. For those unfamiliar, this is a basic 4G intelligent connection platform built on a quad-core 1.4GHz Arm Cortex-A53 CPU architecture. It integrates 2G, 3G, and 4G modem functionality along with WiFi 4, Bluetooth, and GNSS support on a single chip. The platform is designed for low power consumption and is commonly found in POS devices, handheld scanners, and other industrial hardware—so it's a proven solution for always-connected devices.
The Matrix pairs that processor with 2GB of RAM and 16GB of internal storage. Rollme hasn't specified which version of Android the watch runs, but users can install apps directly onto the device. That's a significant feature for anyone who wants a smartwatch that works independently from their phone.
The Camera Is the Real Conversation Starter
Where the Matrix gets genuinely interesting is its camera setup. Instead of a fixed lens or the rotating module seen on Rollme's Hero C2, the Matrix hides its camera inside the side of the case. When you need to snap a photo or make a video call, the camera slides out from the housing. It's a clever design that protects the lens when not in use and gives the watch a cleaner appearance.
Rollme hasn't listed the camera's resolution, so we'll have to wait for more details on that front. Still, the sliding mechanism alone makes the Matrix stand out in a crowded market.
Standalone 4G Connectivity and Dual-Mode Calling
The Matrix handles calls in two different ways. You can pair it with your smartphone over Bluetooth and use it as a companion device, or you can pop a SIM card into its standalone slot and use it as a completely independent phone on your wrist. That flexibility is rare in sub-$100 smartwatches.
On the connectivity side, Rollme lists support for 2G, 3G, and a wide range of 4G LTE bands. That includes FDD bands B12, B17, B20, and B28, plus TDD bands B38 through B41. WiFi and GPS are also on board, along with a geomagnetic compass for navigation and orientation.
What We Still Don't Know
Rollme has been fairly quiet about some key details. There's no word yet on battery capacity, water resistance rating, or the exact Android version. The sold-out status of both colorways also raises questions about how quickly the company can restock.
For now, the Matrix looks like a compelling option for anyone who wants a budget-friendly 4G smartwatch with a unique camera design and true standalone calling. At $89.99, it undercuts most of its competitors. If Rollme can sort out inventory and fill in the missing spec sheet, the Matrix could find a solid audience among users who want phone-free connectivity without breaking the bank.
We'll keep an eye on Rollme's store for restock updates and additional details as they become available.
