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| Report: Apple remains 1 among the world's most valuable brands |
Today Interbrand released a report on the best global brands in 2020, which shows that Apple continues to lead in the ranking of global brands.
The report shows that two American technology companies: Apple and Amazon are still the two largest brands in the world. Unlike last year, when Google ranked second, the company slipped to fourth place to replace Amazon. . Then Microsoft came second and third, and it is also one of the software giants.
The report also shows that the luxury and retail sectors remain the fastest growing sectors. He also revealed that tech companies dominate the top ten because their share is 5 out of 10, which puts Apple in the first place, followed by Amazon, Microsoft, Microsoft, Google and Google. .
As with other non-tech companies in the top ten, Coca-Cola ranked sixth, Toyota seventh, Mercedes eighth, McDonald's ninth and Disney's tenth.
According to this report, Apple's brand value increased 38% year-on-year to $ 322.9 billion, Amazon's value increased 60% to $ 200.667 billion, and Microsoft's value increased 53% to $ 166 billion. Dollars. It also decreased by 1% to $ 166 billion.
It should be noted that Facebook ranked 69 (the best brand in the world) for the first time in 2012, and then witnessed explosive growth that made it ranked eighth in 2017, but fell to ninth place in 2018. But its value remains stable. Decreasing: Last year this rate was 11.8%, it jumped to fourteenth place, and this year increased by $ 35 billion. The.
Interbrand specializes in brand consulting, strategy, analysis and evaluation and publishes annual reports on leading brands in the technology, luxury, retail, consumer, media, automotive, travel and financial services sectors.