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| Twitch dominates the game streaming market after Microsoft Mixer's exit |
According to a report released on Wednesday by Logitech's company Streamlabs, Twitch, owned by US e-commerce giant Amazon, controlled 91% of the video game streaming market in the third quarter of 2020. Beginning of Logitech and Stream Hatchet analysis.
This service allows users to watch other players play video games online and compete with similar products from companies like Google and Facebook.
Microsoft discontinued its mixing service last June and asked its users to switch to Facebook Gaming. But most old mixer users seem to prefer switching to Twitch.
According to the report, the share of services in the third quarter of 2020 is at least higher than the level since the first quarter of 2018.
Microsoft's unexpected improvement in Twitch service is believed to cement Amazon's position in the game streaming market. The latter acquired Twitch in 2014 for $ 842 million. Twitch makes money from ads and user subscriptions to radio stations. Amazon has not disclosed total Twitch sales.
According to the report, creators provided 206 million hours of video in the third quarter. This is a new record, an increase of 96% over the same period last year.
According to the report, people watched 4.7 billion hours of Twitch video in the third quarter. It was down 8% compared to the second quarter, due to the lockdown caused by the Coronavirus, which allowed more people to stay at home and thus have more time to watch TV programs online.
In the third quarter, Facebook games accounted for 3.4% of broadcast time. During the same period, Google received 6% of its revenue from its YouTube gaming service.
Twitch's success can also be attributed to the famous gamers who use its service.