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| The smartphone market is slowly recovering ... but Huawei will not benefit |
According to market research forecasts by TrendForce, the global smartphone market will slowly recover after a disastrous year in 2020, but Huawei will not be able to take advantage of this recovery.
In terms of production volume, the research firm has ranked Huawei among the six leading smartphone manufacturers worldwide.
In 2020, global smartphone production will decline 11% year-on-year to 1.25 billion units.
TrendForce expects sales to grow 9% to 1.36 million units this year as people replace outdated devices and increase demand in emerging markets.
However, even a slight recovery will depend on how the epidemic continues to affect the economy and the global chip scarcity, and the current global chip scarcity has almost always delayed production across the industry. Electronically.
In 2020, Samsung, Apple, Huawei, Xiaomi, Oppo and Vivo are the six largest smartphone brands by production volume.
However, TrendForce expects Huawei to be out of that category this year. The six top selling smartphone brands are Samsung, Apple, Xiaomi, Oppo, Vivo and Transsion.
It is estimated that these six companies will account for 80% of the global smartphone market by 2021, with Huawei ranking seventh.
The main reason Huawei is pushing back is due to the sale of Honor, which is a cheap smartphone brand.
Huawei confirmed in November that it had sold Honor to specific companies to protect Honor from US government trade restrictions.
The purpose of the proposal is to protect honor from sanctions affecting Huawei's business.
TrendForce said: We should see that without Huawei support, the new Honor could attract consumer attention and Huawei could directly compete with Honor in the future, especially if Huawei is exempt from US trade sanctions.
In an earlier report released shortly after the Honor sale was announced, TrendForce predicted that this deal and a global shortage of chipsets meant that Huawei would only win 4% of the market in 2021, up from 17% in the year. 2019. It will account for 14% in 2020.
Apple is expected to gain a market share in Huawei's high-end smartphones, and Xiaomi, Oppo and Vivo will also benefit from it.
TrendForce expects Honer to capture 2% market share in 2021.