TikTok has released a new two-part recommendation for content producers and brands looking to maximize content and improve audience response across the platform.

These tips are very helpful for brands trying to get back on their feet.

As part of an ongoing initiative to help small businesses share their creativity through TikTok, we're excited to introduce Behind The Camera, a series of easy-to-understand educational videos that show companies how to get the experience. TikTok to the next level, ”says TikTok, through the latest creative trends and technologies.

TikTok breaks down the first set of notes into key indicators and more in-depth how-to videos, and shows a number of camera techniques and demos that can be used while recording.

In terms of the basics, Tik Tok recommends:

Tik Tok offers some tips to help you achieve more distinction
Tik Tok offers some tips to help you achieve more distinction

  •     Keep it simple: Brands should be careful not to overcomplicate the information, especially not to over-inflate the clip.
  •     Portrait: Brands need to take full advantage of the full screen experience by taking photos in portrait mode instead of in landscape mode.
  •     Good lighting effect Good lighting effect is key to optimizing content. You don't necessarily need professional setup or even circular lighting to get good results, but you can rely on reflection or sunlight to get great results. You should also pay attention to how shadows affect the landscape.
  •     Topic focus: TikTok recommends that content creators always focus on what they want your audience to focus on, as this will help prevent important content from being blurred or lost in low light.
  •     Use of Effects and Text: Creating and feeling original content in TikTok is key to improving responsiveness and engagement across the platform. TikTok recommends that content creators use existing authoring tools for this.
  •     Entertainment: TikTok suggests that creating content through the platform should be an enjoyable and positive experience while creating content and watching viewers.

In the tutorial videos section, the platform offers a number of clips explaining how to implement various creative display techniques, including 360-degree video, camera projection, floating effects, and seamless transitions.

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