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| Facebook provides additional income to Instagram creators |
Facebook is developing new tools for the Instagram platform to help content creators make more revenue from the platform.
At Creators Week, Mark Zuckerberg introduced new features to help influencers generate additional income by achieving specific goals.
Thanks to the new plan, influencers can earn additional rewards for certain achievements.
Instagram creators can earn rewards by selling a set of badges while broadcasting or by partnering with other broadcast accounts.
Facebook receives rewards through Stars Challenges, which reward creators for achieving broadcast goals and completing other specific tasks.
In addition to increasing revenue for content creators, the new challenge can also inspire influencers to spend more time creating content for fans on Instagram and Facebook rather than other platforms.
Speaking at the event, Zuckerberg said, "We believe you should be rewarded for the value you bring to fans and society at large."
The CEO has announced new details about a business plan that will allow influencers to earn commissions directly from in-app purchase posts.
With this change, brands will be able to set commission rates on the products they sell on Instagram.
Facebook provides additional funding:
When content creators tag these products in their posts, they receive a commission based on the number of sales their posts generate.
Instagram plans to test these features with a small number of content makers and companies in the US, including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora.
Instagram enables content creators who sell their products to link their existing storefronts to their Instagram accounts.
Zuckerberg was previously eyeing the in-store content creation feature, but is now rolling it out to content creators.
Facebook introduced these new tools as it ramped up its efforts to attract content creators who have more and more platforms available to monetize their fans.
Big Instagram stars have successfully won sponsorship deals with brands in the past.
However, the platform has not done much to facilitate such transactions, especially for emerging names that may not be well known.
But Zuckerberg previously said that content creators need a certain kind of middle class. It can make the platform solid for more people.
Zuckerberg also confirmed at Creators Week that Facebook aims to achieve better terms than Apple when it begins collecting commissions from creators in 2023.
Zuckerberg did not specify what these terms are. But it will be less than 30% of Apple and other companies.