Instagram sheds more light on how it works
Instagram sheds more light on how it works

In a new blog post, Instagram Head Adam Mosseri highlights how social media defines what they see.

This explanation appears to be aimed at least in part to combat persistent rumors that Instagram is hiding certain posts, and Instagram says these rumors are not facts.

Instagram uses thousands of signals to determine what you see in the feed, and there is no single algorithm to determine what you see.

But the company is also striving to better explain why content is removed and how the service publishes articles.

One of the more surprising discoveries is that most Instagram fans won't see your posts anyway, as most people will see less than half of your content.

Mosseri explained that Instagram uses different algorithms, filters, and processes, each with its own purpose, to determine what you see.

And try to explain the tags Instagram uses to display certain content in your feed or story.

Instagram explains how it works:

Here are the main signs:

  •     Post information: To check the popularity of the post and get more general information about the content itself, eg b. Time of publication, time of publication (if a video), and location (if any).
  •     Information about the person who posted: To understand how much the person cares about you, it includes cues such as how frequently people have interacted with that person in the past few weeks.
  •     Your Activity: Find out what might interest you, including signals like how many posts you like.
  •     Record your interaction with someone: To measure your general interest in seeing posts by specific people.

Instagram then predicts how you will react to the post, eg b. comment or the like. Mosseri said that the more likely you are to take an action and the heavier the action, the more likely you are to see the message.

Mosseri also explained how people are accusing the service of muting users. He said the company better explained the reasons for removing the content.

"For example, we're developing better in-app notifications so people know why their posts have been deleted, and we're exploring ways to let people know when their posts violate our referral guidelines."

The post also describes the signals the company uses to provide you with content on the Explore tab and through the reels. These tags mainly display content from accounts you don't follow.

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