Facebook expands its plan to cut politics into the newsfeed
Facebook expands its plan to cut politics into the newsfeed

Facebook has expanded its experiment with reducing political content in its News Feed. In a February blog post, the company said it had had positive results in reducing this type of content for some users in certain countries.

The strategic test is now being expanded to include Costa Rica, Sweden, Spain and Ireland. New platform tests include changing your favorite mentions when promoting content.

These efforts are part of the platform's progressive efforts to reduce the political and controversial nature of the user experience.

The Director of Product Stewardship wrote that some engagement signals may better indicate contributions that people think are more valuable than others.

“Based on this feedback, we are gradually expanding some tests to focus attention on cues such as a person’s ability to comment or share political content.”

On the contrary, Facebook pays more attention to signals, such as the potential to provide us with negative comments on current political topics and events.

The Company understands that doing so could jeopardize public affairs content and reduce traffic to news publishers. These tests will be used gradually and systematically in the coming months.

The platform began testing its containment policy for some users in Canada, Brazil, the United States and Indonesia in February.

Facebook expands its plan to cut guidelines

The platform announced in January that it would no longer recommend users to join civic and political groups.

She then announced that she would focus on inspiring and upgrading the posts, and providing more opportunities for people to publicly report what they don't like. Rather than letting the platform derive this from usage models.

These changes are made in a discussion of the main types of cross-platform interactions. Commenting and sharing are rare interactive signals that can be measured by third parties. It overwhelmingly shows that political content dominates people's interaction across platforms.

But society rejected this framework because the political content had nothing to do with the experiences of most people. It only represents 6% of a typical news feed.

After the 2020 elections, the platform attempted to limit the amount of political content that users interact with. However, it is still widely criticized for the vast amount of political misinformation that it disseminates.

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