Facebook wants to understand and attract young users
Facebook wants to understand and attract young users

Facebook's interest in understanding and engaging young users goes well beyond Messenger Kids or the currently stagnant kid-friendly Instagram app.

A new Wall Street Journal report on the company's internal research shows the company is increasing its focus on children, including studying children as young as four in hopes of better designing future products.

The company's research on children is largely driven by the success of apps like Snapchat and Tik Tok in attracting younger users.

A confidential company document examined by the Wall Street Journal says that with tablets and cell phones becoming ubiquitous, children aged six and over can access the Internet. We can't ignore it, we have a responsibility to find out.

According to a Wall Street Journal document, the number of teens using Facebook on a daily basis has fallen by 19% in the past two years and could drop by 45% by 2023.

Research conducted on children across the company has led to a myriad of possibilities. The company was reportedly investigating the possibility of encouraging young people to use Messenger Kids in person. This is based on the presentation the newspaper read, "Exploring Game Time as a Tool for Growth".

Facebook researchers have also tried to provide a broader understanding of childhood by dividing things into six age groups: Adults. and adolescents from the age of 16 until they reach the age of majority. and young adults between the ages of 13 and 15. Young people are between 10 and 12 years old. The children are between 5 and 9 years old. And children from 0 to 4 years old.

Set a three-year goal to develop more products for them and assign them strategic documents for long-term business opportunities for these potential users.

Facebook imagines an experience for young people

In a speech, the goal was to convert young Instagram users to Facebook.

The idea that a company can include newborns in its product decisions seems odd. However, as Instagram Director Adam Mosseri noted in a statement in a newspaper article, it's no surprise that the company is looking at children.

It's nothing new, Mosseri said, and it's no secret that social media companies are trying to figure out how young people use technology. Like all tech companies, we want to attract the next generation. However, this is different from the false claim that we are intentionally recruiting people who are not old enough to use our app.

In response to the Wall Street Journal's report in a blog post, the company said that its age range is a classification used by age-appropriate design law and other policy experts, and that the language it uses is tough and serious to ask questions. , and does not express his style of building applications.

"The Wall Street Journal has once again challenged our motivation to research youth use of social media," she said.

"As the same newspaper reported four years ago, we developed a Messenger Kids product for younger users," she added. We designed it based on parental feedback to ensure that it provides a safer experience for young children under the supervision of their parents.

The potential impact of the company's products is now visible to younger users. Previous reports have shown that Instagram negatively affects the body image of young users.

Clearly, the concern about how the app harms children is so great that Congress should step in. Company representatives will testify at the hearing.

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