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| Facebook announces new holiday shopping events |
The social media company kicked off the Christmas shopping season with a series of new e-commerce-focused activities aimed at encouraging people to use its Facebook and Instagram stores while hoping to further support small and medium-sized businesses. With a focus on black-owned businesses.
The company has launched a series of new daily shopping activities on Facebook and Instagram to showcase the latest trends and gift offers.
According to the company, some of the biggest brands offer real-time videos so you can catch up on the latest holiday trends from the comfort of your own home.
The project is an extension of the platform's first direct purchase trial launched in May to capitalize on the growing interest in e-commerce.
The fear of missing out on a live broadcast if a product is covered can lead to a stronger buying response and the company wants to improve that with this new product.
Instagram also shows popular products on the Store tab. Additionally, Facebook has introduced a new discount program for shoppers who shop through its app.
This season we're giving an exclusive gift to the store you bought on Facebook or Instagram. When you make an eligible purchase directly through our app, you can enjoy free benefits such as 20% off and free shipping on your first purchase.
"If you make eligible purchases directly through our app, you can also refer up to 10 friends to take advantage of exclusive offers."
Buy directly from Facebook
It's not clear which brands or purchases qualify for these discounts, or whether the company randomly applies these discounts. But the warning expands purchasing options and increases purchasing behavior via the app.
The company also hopes to provide more aid to black-owned businesses, especially those hit hard by the pandemic. "This year, we continue to support businesses that need it most, to encourage people to support small black-owned businesses," she said.
The company has added new features to the market. It includes a new dating scheduling process and a new store search option to remind you of new listings that match your criteria.
New dating options are meant to provide more security. The main feature is the ability to schedule meetings with buyers and sellers throughout the market. Then share it with your messenger contacts and let them know where you're going.