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| Google makes it easy to scroll through search results |
Google has announced that it will initially change the way mobile search works in the United States. So when you get to the bottom of the search results string on your phone, there's no need to click to go to the next page.
Instead, the next set of results loads automatically so you can scroll down to see more information.
This change is made over the cellular network. Currently, the Google Mobile app supports most English language searches on iOS and Android platforms in the US.
Since this is a temporary version, there may be some successful results and some unsuccessful results at first.
The company said that while most people can find what they want in the first few search results, those looking for more information tend to scroll through four pages of search results.
This is the reason for the company's transformation. These users can now move from page to page more smoothly without having to click the "More Information" button at the bottom of the page.
The company suggests that this is particularly useful for research where people are looking for a variety of ideas or inspiration on a particular topic, not just quick answers.
However, this design has other advantages that Google has not explained. And continuous scrolling doesn't require you to stop randomly while searching and then click the link to continue - something that was stuck in the era of computer web search.
In a world where in-app feeds exist (eg
Scrolling also allows Google users to spend more time in the app while they see more ads.
Google offers continuous scrolling
Continuous scrolling can give the company more flexibility in advertising. Instead of limiting the ad to the top of the results page, you can place the ad in the middle of the search results. It's like showing ads on social media channels.
However, the company has not publicly detailed its advertising plans for the change. He stated that he had redistributed the number of text ads that appear between the top and bottom of the mobile query page.
Text ads will now appear at the top of the second page and beyond. Fewer text ads will appear at the bottom of each page.
In addition, Google search is filled with information, search suggestions, products to buy, and buttons that take you to other search segments. It becomes difficult to click the right button to follow the search results.
Search changes were made after the recent redesign of the mobile results page. It was announced earlier this year.
The goal of the redesign is to improve the readability of search results with whitespace, use larger fonts in some areas to add color, and move away from circular shaded areas to emphasize straight lines.