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| What aspects of Apple's strategy does the iPhone 13 reveal? |
The iPhone 13 was a huge success for Apple, because the new phone offers better batteries, better cameras in all respects and the Pro version with a high refresh rate of 120Hz, but these phones also reveal a lot of information about the company's strategy.
When the next generation iPhone was revealed, CEO Tim Cook said the new phone was the best phone the company had ever made. The company is also working on boosting battery life and the quality of the cameras.
When the Nikkei and Financial Times platforms examined the new device, they found that Apple on the one hand paid more attention to environmental factors and paid more attention to the new generation of customized technologies than the previous generation.
In terms of cost, the iPhone 13 Pro has a manufacturing cost of $570, a retail price of $1,099 and a quarterly profit margin of 48%. In contrast, the iPhone 6 costs $242 and retails for $649, with a quarterly profit margin of 63%.
This means that the profit of the company will be less than before. On the other hand, iPhone 8 Plus broken screen repair costs $169, but now the new version costs $279.
Apple's iPhone strategy
Apple's motherboard uses 100% recyclable internal materials that were not available in previous versions. Thus, the company's strategy is to serve the environment and reduce the selling price, while on the other hand, to significantly increase the repair price.
Apple is very keen to announce the A Bionic processor used in its products. And the latest A15 Bionic processor is no exception. It offers better graphics performance and first-class processing speed.
Apple always tries to be a high-end company. The company's announcement last Wednesday of its commitment to ensuring that its suppliers use clean energy in the manufacturing process is evidence of that, and is part of its plan to have clean energy in its entire supply chain by 2030.
Apple is trying hard to restore users' old iPhones. It is part of the communication plan he is promoting. The goal is to recycle the internal components of a cell phone so that it can be used in future cell phones.
As mentioned earlier, Apple's new strategy could amount to active environmental protection, which also means the company is getting rid of chargers or even plastic packaging. In addition, the company hopes to recycle all kinds of electronic components from old phones.