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| Snapchat launches augmented reality shopping gallery |
Snapchat is looking to build its e-commerce credibility by showcasing cutting-edge augmented reality tools associated with Black Friday, which marks the start of the last business event of the year.
The company has partnered with a number of brands to launch a suite of buying programs with a focus on augmented reality.
The holiday market is the most important. Includes realistic and immersive enhanced shopping experiences from Walmart, Amazon and Coca-Cola.
The company said that each brand will have a dedicated virtual store environment in the Christmas market. Snapchat users can browse holiday products and offers in a specially designed augmented reality section that is unique to each brand.
It can be accessed via the camera circle in the app. The integration provides a customized product interface, including interactive and experiential elements. With a corporate image for each partner.
The plan is to showcase Snapchat's advanced e-commerce tools. These products are very attractive to companies that want to target young consumers. It is also in line with the latest trends in participating in digital shopping.
In addition, the company has partnered with a number of fashion and beauty brands. The point is to add more experimental lenses for augmented reality and e-commerce.
Augmented reality is at the heart of Snapchat's endeavors
Many big names, including Dior, attend this biggest shopping fair.
The fair promotes a broader platform to encourage communication with a young audience through more comprehensive and interactive e-commerce tools.
The online shopping boom of the past two years has opened up new opportunities. Now all the major social platforms want to connect with online shopping and get a more direct connection with the audience.
In particular, Snapchat is looking to take a new step forward in more comprehensive augmented reality tools and options that may be more targeted to its younger audiences.
The company regularly develops cross-platform shopping options, including both physical and digital, and even some that are compatible with both allow users to create digital products in the app.
As an added boost, the platform has also launched a new marketing campaign this season that asks users to scan for purchases through various Snapchat codes. These codes activate the new AR Lens experience.