Amazon wants to expand its grocery delivery business
Amazon wants to expand its grocery delivery business

Amazon could soon compete more directly with Instacart. The company has been testing an in-house product called Amazon Fresh Marketplace for most of the past year.

The service allows Prime subscribers in the UK to order groceries from two major supermarket brands and have same-day delivery by Flex drivers, according to a new report.

Amazon plans to expand its online grocery ordering and delivery program to Europe and the United States in 2022.

This puts it in direct competition with Instacart and other companies that have evolved into app-based food delivery, such as DoorDash and Uber.

Amazon declined to comment on the details of its plan. However, a company spokesperson said in a statement, "Our goal is to provide our customers with the best grocery delivery experience, whether it's from Amazon Fresh, Whole Foods, or one of our local stores like Bartell in Seattle and Morrison." Seattle. Monoprix in London or Paris. "

"Working with other grocery stores can enable more customers to shop online," he added. This allows us to offer Prime members more choice, value and convenience. Although our partners benefit from increased clarity of their decisions and services.

Amazon launched an Instacart-style Serviceplan

In the past few years, from acquiring Whole Foods for $13.7 billion to opening stores powered by technologies like Amazon Fresh and Amazon Go, Amazon's efforts to become a force in the food industry have attracted a lot of attention.

But the online retailer is also laying the groundwork for becoming a major player in the Instacart-dominated grocery delivery market in the United States.

When this service hits the US, it won't be Amazon's first foray into the grocery delivery market. Since 2020, the company has provided delivery services to the Whole Foods Marketplace as part of the Flex Program.

The company has also experimented with a larger meal delivery service. The most notable example of this is the introduction of Amazon Restaurants in 2015.

Amazon Restaurant allows Prime members to order food from their favorite local locations.

But in 2019, Amazon shut down Amazon Restaurant and Daily Dish, a two-year-old workplace lunch menu.

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