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| Musk says that Apple is back to advertising on Twitter as before |
Elon Musk said, on Saturday, that Apple has returned to its usual level of advertising on Twitter, also stressing that the company is the largest advertiser using the social media platform.
Musk launched an escalation campaign against Apple last Monday, saying that it was threatening to block Twitter from the App Store, after a previous tweet revealed that the company had largely stopped advertising on the platform, and then a published image in which he confirmed that he would choose to do so. "Go to war" instead of paying Apple the 30 percent that is deducted from all payments made through the App Store. But delete the image later.
After the "storm" had subsided for two days, a masked man said Thursday that he headed to Twitter headquarters to meet with his counterpart Tim Cook, where the two parties reached an understanding after a "constructive discussion". He also said that Tim is clear that Apple will not remove Twitter from the App Store.
During a meeting on Twitter Spaces spotted by Bloomberg News on Saturday, Musk said that Apple has returned to advertising on Twitter just as before, but he did not disclose how much the company was spending on ads, nor did he provide full details on the development.
On November 30, Media Matters for America released data showing that Apple's ad spending on Twitter has increased since the mask was completed in late October, indicating that spending decreased between November 8 and 21, there was no complete stop.
Apple's daily spending was said to be $84,615.70 on November 28, a 2.6-fold increase from the previous month.
Meanwhile, internal documents provided to The Washington Post on November 28 support Musk's claim that Apple is the biggest company advertised on Twitter, given that the company spent about $48 million in the first quarter, which equates to more than a 4 percent increase. from Twitter. he won.