In a move that’s sure to excite PC gamers, Intel has announced a new spring promotion featuring a free copy of Dying Light: The Following – Enhanced Edition as part of its ongoing partnership with Polish developer Techland. The collaboration, revealed today, marks the latest addition to Intel’s seasonal gaming bundles, which aim to incentivize hardware upgrades while delivering value to its customer base.
The free game offer will be included with qualifying purchases of Intel’s 12th Gen Core processors (and above) as part of its Spring 2024 “Game Up” bundle. Dying Light: The Following – Enhanced Edition, a definitive version of the hit zombie survival game, combines the base game, its major expansion, and all post-launch content. Known for its parkour-driven gameplay and tense co-op action, the title has sold over 25 million copies globally since its 2015 debut.
A Partnership Forged in the Apocalypse
Intel’s collaboration with Techland isn’t just about bundling a game—it’s a technical showcase. The companies emphasized that Dying Light’s PC version has been optimized for Intel’s hybrid architecture, leveraging performance cores (P-cores) and efficiency cores (E-cores) to enhance frame rates and stability during high-intensity zombie horde encounters.
“Gaming is at the heart of Intel’s innovation,” said Marcus Kennedy, Intel’s General Manager of Gaming. “By partnering with Techland, we’re not only rewarding our users but also demonstrating how our hardware can elevate immersive experiences like Dying Light.”
Techland’s CEO, Paweł Marchewka, echoed the sentiment, stating, “Intel’s technology allows us to push the boundaries of what’s possible in open-world gaming. This bundle lets new players experience the game as it was meant to be played—fast, fluid, and terrifyingly beautiful.”
How to Claim the Free Game
Eligible customers who purchase Intel’s 12th Gen Core i5, i7, or i9 processors (or newer) from participating retailers will receive a redemption code for Dying Light: The Following – Enhanced Edition. The offer runs through June 30, 2024, with codes distributed via Intel’s Gaming Access program.
For those eager to dive deeper into the partnership’s technical details, Intel has published an exclusive breakdown on its community blog: Inside the Intel-Techland Collaboration. The post explores behind-the-scenes optimizations, including CPU-driven AI enhancements for smarter zombie behavior and ray-tracing performance metrics.
Spring Bundle Strategy
This isn’t Intel’s first gaming bundle—past promotions included titles like Total War: Pharaoh and Ghostrunner 2—but the partnership with Techland signals a shift toward legacy titles with enduring appeal. With Dying Light 2 already a hit, offering the enhanced first game could serve as a gateway for newcomers ahead of anticipated sequels or DLC.
Analysts suggest the bundle aligns with Intel’s broader push to regain market share in the gaming CPU sector, where AMD’s Ryzen series has made significant gains. Free AAA games remain a proven tactic for driving hardware sales, particularly among budget-conscious gamers.
As the spring promotion rolls out, all eyes will be on whether Intel’s undead partnership breathes new life into its seasonal sales—or if rivals will counter with bundles of their own. For now, though, surviving the zombie apocalypse just got a little more accessible.
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