TOKYO, July 17, 2025 — Just in time for scorching summer days and balmy nights, Casio has unveiled the second installment of its wildly popular G-Shock summer series. Following last year’s sold-out hit, the new Baby-G BGA-2800K-7A blends tropical flair with the rugged durability the brand is famous for.
Designed to mirror sun-bleached shores and azure skies, the watch features a gradient white-to-blue resin band and a shimmering pearlescent dial. But don’t let its dreamy aesthetics fool you—this timepiece packs G-Shock’s signature toughness: 200-meter water resistance, shock absorption, and a 2-year battery life. Perfect for surfers, hikers, or poolside loungers, it’s built to survive summer’s wildest adventures.
Casio’s designers drew inspiration from "coastal escapism," citing demand for gear that transitions seamlessly from beach workouts to rooftop parties. "We wanted lightness and vibrancy without compromising resilience," says product lead Kenji Sato. "The BGA-2800K-7A is a statement piece for those who chase the sun."
See the Star of the Season
Curious about every iridescent detail? Get an up-close look at the BGA-2800K-7A here, complete with specs and lifestyle shots.
The summer series has become a cult favorite since its 2024 debut, with resale prices for last year’s model doubling online. Limited stock and seasonal colors (think coconut white, coral pink, and now "Ocean Tidal") fuel collector frenzy. This year’s release includes a surprise—a hidden UV-reactive pattern on the band that glows under sunlight.
Priced at ¥24,000 (approx. $150), it’s already trending on Japanese social media. As influencer @SummerGadget put it: "This isn’t just a watch; it’s a vacation on your wrist."
Available globally from July 25, but with Casio’s track record, you’ll want to set a reminder. Last summer’s drop vanished in 48 hours.
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