For years, the dream of owning a large, premium OLED TV has been just that for many—a dream, often sidelined by intimidating price tags. The technology, celebrated for its perfect blacks and cinematic quality, has traditionally commanded a premium. But a new deal at Costco is shattering that barrier, making a top-tier viewing experience shockingly accessible.
The 77-inch LG C4 OLED, a TV that routinely earns rave reviews from experts and users alike, has received a massive price cut. While you might see this model with a Manufacturer's Suggested Retail Price (MSRP) hovering around $2,499.99, Costco is currently offering it for an astounding $1,499.97. This isn't just a sale; it's a paradigm shift for what you can get in a high-end home theater centerpiece.
More Than Just a TV: A Complete Package with Peace of Mind
What makes this Costco offer even more compelling is the bundle. When you purchase this LG C4, the deal includes a 3-Year Allstate Protection Plan at no extra cost. Combined with the manufacturer's warranty, this extends your total coverage to a reassuring five years. It’s a value-add that significantly reduces the long-term risk of such a substantial purchase.
It's worth noting that this price is exclusive to Costco members. Non-members will face a surcharge, so if you’ve been on the fence about a membership, this deal alone could justify the cost. For comparison, when in stock at other major retailers like Amazon, this same TV is typically listed for well over $1,600—and that's without the generous extended warranty.
Check the LG C4 OLED Bundle Availability at Costco Here
A Visual Masterclass for Movies and More
So, what are you getting for your money? In a word: performance. OLED technology is renowned for its self-lit pixels, which can turn completely off to produce true, infinite black levels. This results in a contrast ratio that LCD/LED TVs simply can't match, allowing darker movie scenes to display exactly as the filmmaker intended.
A common concern with OLEDs has been brightness in well-lit rooms. While the C4 may not reach the peak brightness of some high-end Mini-LED sets, it is more than powerful enough to coexist with windows and lamps. Furthermore, it boasts a key advantage over many competitors: exceptionally wide viewing angles. On a 77-inch screen, this is critical; everyone on the couch gets the same perfect picture, no matter where they're sitting.
For HDR content, the TV shines. As noted in the in-depth evaluation from Rtings.com, the HDR brightness is more than sufficient to make vivid nature documentaries and colorful blockbusters pop. The LG also holds a crucial card over rivals like the Samsung S90D: full support for Dolby Vision. This dynamic HDR format is the industry gold standard for many streaming services and 4K Blu-rays, ensuring you're seeing the best possible version of your favorite films.
A Gamer's Paradise and an Upscaling Wizard
The LG C4 isn't just for movie buffs; it's a top-tier gaming display. It features a maximum refresh rate of 144Hz, a dream for PC gamers and console owners alike. Coupled with rock-bottom input lag measured by reviewers, your slightest controller or mouse movements are reflected on-screen in real-time, providing a competitive edge. Unlike some budget-friendly 4K TVs that skimp on ports, the C4 comes equipped with four full-spec HDMI 2.1 ports, ready for your next-gen console, gaming PC, and soundbar simultaneously.
But the magic doesn't stop with native 4K content. The C4’s powerful α9 AI Processor Gen7 works wonders with older, lower-resolution content. Whether you're revisiting a classic DVD-era TV show or playing a retro game, the AI upscaling and processing clean up noise and sharpen details noticeably, giving new life to your old favorites.
The LG C4 vs. The Competition
It's impossible to discuss the C4 without comparing it to its primary rival, the Samsung S90D. In a head-to-head comparison, the Samsung has a slight edge in out-of-the-box color accuracy and HDR brightness. However, the LG fights back with its Dolby Vision support and often better integration into home theater setups thanks to wider support for high-bitrate audio formats like DTS.
Yet, the most significant advantage for the LG isn't on a spec sheet—it's on the price tag. The Samsung S90D is not available at anything close to the C4's current $1,499.97 asking price. When you factor in the included five-year warranty coverage from Costco, the value proposition becomes almost undeniable.
This LG C4 deal is a rare opportunity to jump into the elite tier of home entertainment without the elite-tier cost. It’s a premium product that checks nearly every box for the modern viewer and gamer, now offered at a price that feels like a steal.
