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| Samsung will sell a 55-inch version of The Frame Pro 2026. |
If you’ve been eyeing an art TV that doesn’t look like a black mirror when the sun hits it, Samsung just made your decision a whole lot easier. The company has officially refreshed its beloved The Frame and The Frame Pro lines for 2026, bringing meaningful upgrades to both series—including a game-changing anti-glare technology, smarter AI features, and a few new size options that will please both minimalists and home theater enthusiasts.
After spending a few years refining the "TV that looks like art" concept, Samsung isn’t just resting on its laurels. The 2026 lineup keeps what worked from last year’s models while adding features that actually matter for daily use—from easier cable management to higher refresh rates for gamers and a nearly reflection-free display that could finally make your living room feel like a gallery.
Let’s break down everything you need to know about the new Samsung The Frame Pro 2026 and the standard The Frame 2026, including pricing, availability, and the AI tricks that set them apart.
The Frame Pro 2026: Glare-Free Glory (Finally)
Samsung’s premium art TV gets the spotlight first. The Frame Pro 2026 retains its Neo QLED 4K display and the clever Wireless One Connect Box—meaning you can hide all those messy cables in a separate box up to 10 meters away. But the headline feature this year is the upgraded Glare Free technology.
Samsung claims this new anti-reflection layer makes reflections “virtually nonexistent.” In plain English? You won’t see your own face staring back while trying to admire Van Gogh’s Starry Night. Matte-finish displays have been tricky to get right on high-end TVs, but early hands-on impressions suggest Samsung has cracked the code, making artworks look strikingly realistic even in brightly lit rooms.
Gaming Gets a Serious Boost
Don’t let the “art TV” label fool you—this thing can game. The Frame Pro 2026 keeps Motion Xcelerator 144Hz for smooth console play, but now adds DLG 240Hz support. That means when you plug in a compatible gaming PC, you can push the refresh rate up to 240Hz. There is a trade-off: enabling DLG mode lowers the resolution. Still, for competitive gamers who prioritize fluidity over pixel-perfect clarity, it’s a welcome addition.
Even better: the Micro-HDMI port on the back now supports eARC. Previously a minor annoyance for soundbar owners, that port now delivers full-bandwidth audio back to your sound system, so you don’t have to sacrifice convenience for quality.
AI Everywhere (But Actually Useful)
Samsung is leaning hard into AI for 2026, and The Frame Pro gets the full suite. The Samsung Vision AI Companion lets you ask your TV almost anything via Bixby—think “what’s the weather?” or “find more documentaries about space.” More interestingly, Samsung is offering optional apps for Microsoft Copilot and Perplexity, so you can choose your preferred AI assistant.
There’s also an AI Sound Controller Pro that gives you granular control over voice levels versus background effects—perfect for late-night viewing when explosions wake the neighbors. And if you’re a football (soccer) fan, AI Soccer Mode optimizes both picture and audio to make the match feel more immersive, from crowd roar to the thud of a well-struck ball.
Pricing and Availability
The Frame Pro 2026 is available now on Samsung.com in three sizes:
| Size | Price |
|---|---|
| 65″ | $1,999.99 |
| 75″ | $2,799.99 |
| 85″ | $3,999.99 |
A 55″ model is “coming soon,” though Samsung hasn’t revealed the price yet. For the available sizes, Samsung is offering up to $800 in savings when you buy a bundle that includes a white bezel and a Q-Symphony Ultra Slim Soundbar. The bundle also throws in a 1-year Art Store subscription (unlimited access to thousands of artworks) and 2 years of Samsung Care+ warranty for the TV.
The Standard Frame 2026: Not Left Behind
If the Pro model’s price tag gives you pause, the standard The Frame 2026 offers most of the core experience for what will likely be a lower cost. While Samsung hasn’t announced pricing yet, the 2026 version retains its built-in connections and slim, wall-hugging design.
But there are two clever hardware tweaks. First, Samsung has added back stoppers that make it dramatically easier to connect and disconnect cables without taking the TV off the wall. Anyone who has ever wrestled with a wall-mounted TV to reach an HDMI port will appreciate this small but mighty improvement.
Second, the standard Frame also gets the upgraded Glare Free technology found on the Pro model. That’s a huge win for budget-conscious buyers who still want the reflection-killing experience.
Like its pricier sibling, The Frame 2026 supports DLG 240Hz for gaming and includes all the same AI features—Vision AI Companion, AI Sound Controller Pro, and AI Soccer Mode.
Bezel Bonanza: From Subtle to Statement
Samsung is expanding bezel options this year. First-party choices include Sand Gold Metal and Modern Teak for a clean, Scandinavian look. But if you want something more bespoke, Samsung has partnered with Deco TV Frames to offer elaborate, custom designs that go far beyond the standard magnetic bezels. Think ornate carved wood, brushed brass, or even leather wraps. Your TV can finally match your actual decor, not just your TV stand.
Seven Years of Updates (Yes, Really)
Both The Frame and The Frame Pro will ship with an upgraded version of One UI Tizen OS, and Samsung is committing to seven years of OS updates. That’s a rare promise in the TV world, where most brands abandon software after two or three years. For anyone planning to keep their art TV for the long haul, this is a genuine differentiator.
The standard The Frame 2026 isn’t available for purchase just yet, but when it launches, buyers will have four size options: 55″, 65″, 75″, and 85″. Pricing is still under wraps, but expect it to undercut the Pro line by a few hundred dollars per size.
Why the 2026 Update Matters More Than You Think
For years, The Frame has been a clever idea with imperfect execution. The 2024 and 2025 models improved the picture quality and added useful features, but glare remained a persistent complaint. With the new Glare Free technology—now standard across both models—Samsung has addressed the single biggest criticism of art-mode TVs.
The addition of DLG 240Hz and eARC over Micro-HDMI also signals that Samsung is serious about making The Frame a true multipurpose display, not just a pretty face for your living room. And the seven-year OS update commitment is the kind of consumer-friendly move that forces competitors to take notice.
For a deeper dive into the official announcement, including technical white papers and executive quotes, check out Samsung’s own newsroom coverage: Samsung Elevates 2026 Frame Lineup with Broader Customization and Advanced Glare-Free Technology.
Final Thoughts: Which One Should You Buy?
If you want the absolute best picture quality (Neo QLED vs standard QLED), the convenience of the Wireless One Connect Box, and don’t mind spending a bit more, The Frame Pro 2026 is the obvious choice. The 65″ model at $2,000 is actually competitive with high-end OLEDs, and you get the art-mode benefits on top.
If you’re on a tighter budget or you already have a neat cable management setup, wait for The Frame 2026. You’ll still get the glare-free display, AI features, and gaming improvements—just without the Neo QLED panel and wireless box. Given Samsung’s track record, the standard Frame will likely launch around $1,500 for the 65″ size.
Either way, 2026 is shaping up to be the year art TVs finally shed their compromises. No more reflections. No more messy wires (if you go Pro). And no more worrying about your TV becoming obsolete after three years. Samsung just raised the bar—and your living room wall will thank you.
Pricing and availability are accurate as of April 2026. The standard Frame 2026 release date has not been announced; check Samsung.com for updates.
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| The Frame Pro's Wireless One Connect Box allows for a clutter-free setup. |
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| Samsung says The Frame Pro 2026 has virtually no glare. |
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| Samsung says The Frame 2026 will be released soon. |