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| Amazfit’s Bip Max smartwatch |
After weeks of speculation and leaked rumors dating back to April 2026, Amazfit has officially pulled the curtain off its latest wearable: the Amazfit Bip Max. Arriving roughly 14 months after the Bip 6 hit shelves, this new addition to the popular Bip family brings a handful of meaningful upgrades that could make it one of the most compelling budget-friendly smartwatches of the year.
And the headline news? It still costs under $100.
A Display That Demands Attention
The most obvious change on the Amazfit Bip Max is its screen. While the Bip 6 featured a respectable 1.97-inch AMOLED panel, the Bip Max pushes that to 2.07 inches – not a massive jump, but enough to feel more immersive when you’re glancing at notifications, tracking a run, or checking your recovery stats.
What is a massive jump is the brightness. Amazfit claims the Bip Max can hit up to 3,000 nits, making it 50% brighter than its predecessor. In plain English: you’ll have no trouble reading this thing under direct summer sunlight. That’s the kind of spec you’d typically expect from a flagship device costing three times as much.
Under the hood, the Bip Max runs on ZeppOS 5.0 – same as the Bip 6 – so you’re not losing any software ground. That means access to the Flow 2.0 voice assistant (which actually works decently for setting timers, starting workouts, and checking weather) and a surprisingly handy feature: the ability to take screenshots directly from your wrist. It’s a small thing, but once you’ve used it to capture a workout summary or a funny notification, you’ll wonder why every watch doesn’t have it.
Health and Fitness: Hybrid Training, HRV, and Smarter Sleep Tracking
If you’ve owned an Amazfit watch before, you know the drill: there’s no shortage of health sensors and workout modes. The Bip Max doesn’t disappoint.
The device includes what Amazfit calls Hybrid Training – essentially, it can automatically detect and combine different activity types during a single workout session (think a run that transitions into a strength circuit). There’s also a dedicated HRV app for measuring heart rate variability, which has become a go-to metric for anyone serious about recovery and stress management.
Sleep tracking gets the company’s latest algorithm, which promises more accurate detection of light, deep, REM, and awake periods. Early hands-on impressions suggest it’s a noticeable step up from the Bip 6, with fewer false “awake” detections in the middle of the night.
For the runners in the room: the Bip Max includes a race predictor tool that estimates your potential finish times for common distances (5K, 10K, half-marathon, marathon). It also integrates with TrainingPeaks, Runna, and Intervals.icu – so if you’re following a structured plan from any of those platforms, your workouts will sync over seamlessly.
Navigation is another strong suit. The watch supports both online and offline maps, with path planning available inside the companion app. That means you can download a route before heading out, then follow it on your wrist without needing your phone. For hikers and trail runners, that’s a genuine safety feature at a price point where you usually don’t get it.
The Biggest Upgrade Hides Inside
Let’s talk storage. The Bip 6 came with 512MB of NAND Flash – enough for basic functions but tight if you wanted to store music, maps, or watch faces. The Amazfit Bip Max bumps that to 4GB of eMMC storage. That’s eight times the space. You’ll actually be able to load a decent playlist and several offline maps without playing a constant game of “what do I delete?”
Battery life also gets a healthy boost. The Bip Max packs a 550 mAh battery, up from the Bip 6’s capacity, and Amazfit rates it for 20 days of typical use compared to 14 days on the older model. Heavy users (always-on display, continuous GPS tracking, frequent notifications) will see less, but even cutting that in half gives you a solid 10 days. That’s still miles ahead of most AMOLED-equipped rivals from Apple or Samsung.
Where to Buy the Amazfit Bip Max
You can already grab the Amazfit Bip Max in the United States for $99.99 directly from the brand’s official online store or through its Amazon storefront. For our readers in the UK and France (and most of Europe), it’s retailing at £99.90 and €99.90, respectively.
If you want to see the full lineup of Amazfit wearables and check for any launch bundles, head over to the official Amazfit US website – they often run small discounts or free accessory deals during the first few weeks of a release. Alternatively, if you’re an Amazon shopper (and let’s be honest, most of us are), you can find the Bip Max ready to ship at their Amazon storefront here.
Color options include gray, black, and blue – all with a soft silicone strap that’s replaceable if you want to mix things up later.
Is the Bip Max Worth the Upgrade?
If you’re coming from a Bip 6, the decision depends on how much you value display brightness, offline maps, and storage. The Bip 6 is still a perfectly capable watch. But for new buyers, the Bip Max is a no-brainer at $99. You’re getting a larger, dramatically brighter AMOLED screen, double the battery life of most budget competitors, and enough storage to actually use offline features without frustration.
In a market where “budget smartwatch” often means cutting corners on the display or software, the Bip Max feels refreshingly complete. It’s not trying to be an Apple Watch Ultra competitor – it’s trying to be the best thing you can buy for under a hundred bucks. And right now, it’s hard to argue against it.
Source: Amazfit
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| The Amazfit Bip Max smartwatch is available in gray, black and blue colorways |