Casio Drops a Nostalgic Bombshell: The New Baby-G x Goodbai BGD-565GB25-7PFG Is Pure Pixel Art Perfection

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Casio’s new G-Shock Baby-G x Goodbai watch

The second collaboration between Casio’s iconic Baby-G line and the Chinese lifestyle brand Goodbai has just landed — and it comes with an adorable plush doll wearing a matching mini watch.

If you thought the first Casio Baby-G x Goodbai collaboration was cute, wait until you see the sequel. The Japanese watchmaking giant has quietly released the new G-Shock Baby-G BGD-565GB25-7PFG (also referred to as the BGD-565GB25-7) in China, and it’s already sending shockwaves through the collector community. With its retro pixel-art aesthetic, all-white resin build, and a delightful Goommy doll accessory, this limited-edition timepiece is equal parts nostalgia and streetwear flair.

A Second Helping of Goodbai Magic

For the uninitiated, Goodbai is a rapidly rising lifestyle brand with deep roots in contemporary Chinese youth culture. Their sub-brand, Goodees World, serves as the creative backbone for this new watch’s design language. And it shows — every inch of the BGD-565GB25-7PFG screams playful, early-2000s digital whimsy.

The watch features a crisp white resin case and strap, but the real magic lies in the details. Pixel art graphics in red and gray dance across the band, evoking memories of 8-bit video games and vintage computer screens. The Goodees World logo is prominently displayed on the bracelet, while the star of the unboxing experience is undoubtedly the Goommy doll — a tiny, huggable figure wearing a miniature replica of the watch itself. It’s the kind of collectible that makes grown adults squeal with joy.

Under the Hood: Classic Baby-G Reliability

Don’t let the playful exterior fool you. The Baby-G BGD-565 is a serious piece of shock-resistant engineering. Its square digital display pays homage to the original G-Shock design language while remaining compact enough for smaller wrists. Inside, you’ll find a robust suite of features that have made Baby-G a favorite among active users:

  • 1/100th second stopwatch – perfect for workouts or timing your coffee brew.
  • Countdown timer – never lose track of a meeting or a baking project.
  • Multi-functional alarm & hourly time signals – stay punctual with style.
  • LED backlight – easy reading in dark movie theaters or late-night drives.
  • 100-meter water resistance – swim, shower, or get caught in a downpour without worry.

And of course, the shock-resistant construction ensures that this watch can handle the bumps and scrapes of daily life. Whether you’re skating, commuting, or just clumsy with your coffee mug, the BGD-565GB25-7PFG has your back.

Availability: China Exclusive (For Now)

If you’re already reaching for your wallet, slow down — this beauty is currently a China-only release. Priced at CNY 1,190 (approximately $175 USD), the watch is available now at the official Casio Store in China. You can check it out directly at Casio’s official product page.

For international fans, the news is bittersweet. There’s no word yet on a global rollout, but that hasn’t stopped savvy collectors from keeping an eye on importers. If you’re willing to wait, similar Baby-G models often trickle out to Western markets through third-party sellers. In the meantime, fans of the BGD-565 platform can check out earlier versions like the BGD-5650-2 available via import on Amazon. For those looking for a similar digital-square vibe without the Goodbai collab, that model is currently priced around $144.

👉 For those outside China: You can find previous Baby-G models and other Casio digital watches on Amazon. Check out the BGD-5650-2 here — it’s a great alternative while we wait for the Goodbai edition to potentially go global.

A Collaboration That Makes Sense

The partnership between Casio and Goodbai feels genuinely organic. Both brands thrive on a mix of nostalgia, functionality, and self-expression. Goodbai has mastered the art of tapping into Gen Z and Millennial sentiments — think Y2K aesthetics, playful mascots, and limited drops that disappear within hours. Casio’s Baby-G line, meanwhile, has been a staple of youthful rebellion since the early ’90s.

This second collaboration deepens that bond. Unlike many branded watch collabs that simply slap a logo on a existing model, the BGD-565GB25-7PFG feels designed. From the pixel-art strap to the Goommy doll wearing a matching watch, it’s a cohesive package that tells a story. And in the world of streetwear-adjacent accessories, storytelling is everything.

First Impressions from the Community

Early reactions on social media have been overwhelmingly positive. Instagram user geesgshock — a well-known source for Casio news — shared a first look at the watch, and comments flooded in within hours. Fans are particularly smitten with the Goommy doll, with several calling it “the cutest accessory Casio has ever made.”

Source: geesgshock via Instagram

Many are also praising the restrained color palette. White watches can be polarizing — they show dirt easily and can look clinical — but the red and gray pixel accents add enough warmth and personality to keep things interesting. It’s a watch that works equally well with an all-black streetwear fit or a pastel summer dress.

Should You Import One?

For collectors outside China, the 175pricetagistemptingbutrememberthatimportfees,shipping,andpotentialmarketplacemarkupscouldpushthatcloserto250–$300. If you’re a die-hard Baby-G fan or a Goodbai enthusiast, that premium might be worth it. The Goommy doll alone will likely become a sought-after collector’s item.

If you just love the square digital aesthetic and don’t need the collaboration hype, the BGD-5650-2 (currently on Amazon) offers similar functionality at a lower price point. But let’s be honest — you’re not here for the stopwatch. You’re here for the pixel art, the plush doll, and the bragging rights.

Final Thoughts: A Tiny Wrist Rocket with Big Personality

The Casio Baby-G x Goodbai BGD-565GB25-7PFG is more than a watch — it’s a mood. It’s a throwback to the days of Game Boys and tamagotchis, filtered through a modern streetwear lens. And while its China-exclusive status might frustrate international fans, that scarcity will only add to its legend.

Will Casio eventually bring this model to other markets? Nothing has been announced, but the first collaboration sold out quickly, so a global drop wouldn’t be surprising. Until then, keep one eye on import sites and another on Casio’s official channels. And if you’re lucky enough to be in China right now — don’t walk to the Casio Store. Run.


Quick Specs Recap:

  • Model: Casio Baby-G BGD-565GB25-7PFG (BGD-565GB25-7)
  • Collaboration: Goodbai (Goodees World sub-brand)
  • Case/Strap: White resin with red/gray pixel art
  • Extras: Goommy doll with miniature matching watch
  • Features: Digital display, stopwatch, countdown timer, alarms, LED backlight, shock resistance, 100m water resistance
  • Price: CNY 1,190 (~$175)
  • Availability: China (official Casio Store)
  • Alternative for global buyers: Baby-G BGD-5650-2 on Amazon — $144

Official links:


The Casio new G-Shock Baby-G x Goodbai watch

The Casio new G-Shock Baby-G x Goodbai watch

The Casio new G-Shock Baby-G x Goodbai watch

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