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| From left to right: Casio W738H-1AV, W738H-1BV, and W738H-3AV (pictured). |
The long-awaited Casio W738H lineup has officially landed on American soil, bringing a rare feature to a non-G-Shock body: a vibration alarm.
First launched in Japan back in May before appearing on the UK site shortly after, the W738H series has finally made its way to the US, with all three variants now listed on casio.com at $54.95 each. The lineup includes the W738H-1AV in black/silver, the W738H-1BV in full black with an inverted LCD, and the W738H-3AV in olive green — offering something for every style preference.
What Makes the Casio W738H Series Stand Out?
The most interesting feature here is a vibration alarm in a non-G-Shock body, which puts the W738H in a pretty narrow niche. Most of Casio's vibration-equipped watches live inside the G-Shock lineup, which directly translates into a higher price and a chunkier case to match.
The W738H brings that silent alert capability down to $54.95 in a slimmer, more everyday-friendly package. Activating it is very straightforward — hold the start button for two seconds in timekeeping mode, and the watch switches all alerts over to vibration, covering the alarm, countdown timer, stopwatch, and hourly time signal simultaneously, while also completely disabling button operation sounds.
Shop the Casio W738H-1AV in black/silver →
Explore the full black W738H-1BV with inverted LCD →.
Design and Build Quality
The case measures 47.0 × 42.8 × 13.4 mm in resin, weighing just 43 grams — making it incredibly lightweight for daily wear. Water resistance is rated at 100 meters, so you can take it swimming or snorkeling without worry.
Battery life comes in at approximately ten years on a single CR2032 cell — a remarkable feat that means you'll likely forget the watch even needs a battery replacement.
Casio also gave the band a shorter hole pitch than usual — a small detail that keeps the watch sitting closer to the wrist so vibration alerts can actually register. The start/vibration button has its own distinct shape and accent color so it can be located by feel, even in the dark.
<a href="https://www.casio.com/us/watches/casio/product.W-738H-1AV/" target="_blank">Check the full specs of the W738H series on Casio's official site →</a>
Feature Set That Covers All Bases
Feature-wise, the watch covers the full standard set you'd expect from a Casio digital:
- Dual time for tracking multiple time zones
- 1/100-second stopwatch for precise timing
- 24-hour countdown timer
- Daily alarm with vibration or audible alert
- Hourly time signal
- LED backlight with afterglow for reading in low light
- Auto-calendar running to 2099 — set it and forget it
This comprehensive feature set, combined with the vibration alarm, makes the W738H series an excellent choice for those who need discreet notifications in meetings, classrooms, or any environment where an audible alarm might be disruptive.
Availability and Where to Buy
All three variants are available now at casio.com at the $54.95 price point. The W738H-1AV and W738H-1BV feature classic black/silver and full black designs respectively, while the W738H-3AV offers a unique olive green colorway that's perfect for outdoor enthusiasts.
Alternatively, you can check out the Casio W-217H-1AVCF on Amazon for another excellent budget-friendly Casio option:
View Casio W-217H-1AVCF on Amazon →.
Final Thoughts
The Casio W738H series successfully bridges the gap between affordability and functionality, delivering a feature — vibration alarm — that was previously reserved for the pricier G-Shock lineup. At $54.95, it's an accessible entry point for anyone wanting the convenience of silent alerts without the bulk or cost of a G-Shock.
Whether you're a runner, a student, a professional, or just someone who appreciates classic Casio design with modern features, the W738H lineup offers a compelling package that's hard to beat. The ten-year battery life, 100-meter water resistance, and lightweight resin construction make it a practical choice for everyday wear.
Head over to casio.com today to secure your variant before they sell out!
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