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| The Samsung Galaxy S27 Ultra is expected to be offered in at least four colors. |
A new leak from Ice Universe claims Samsung is shaking up the color palette for its next flagship — and it points to a fresh design language and a reshuffled camera setup.
Samsung hasn't even announced the Galaxy S27 Ultra yet, and already the rumor mill is doing what it does best: telling us what colors it will come in. According to the ever-reliable leaker Ice Universe, the Korean giant is preparing to swap out at least two of the four finishes it offered on the Galaxy S26 Ultra through third-party retailers — a small change on paper, but one that says a lot about how Samsung is positioning its next flagship.
A quick look back at the Galaxy S26 Ultra palette
When the Galaxy S26 Ultra launched at $1,399 on Amazon, buyers walking into a carrier store or browsing a retailer's website had four options: White, Light Blue, Violet and Black. Those looking for something a little less conventional could head straight to Samsung's own online store, where the company quietly stocked two additional exclusives — Silver and a rather divisive "Pink Gold."
That two-tier strategy has become something of a tradition for Samsung. Retailers get the safe, broadly appealing colors; Samsung.com gets the ones that generate headlines and give buyers a reason to order direct. If the latest leak is accurate, that structure isn't going anywhere.
What the Galaxy S27 Ultra color leak actually says
The new information comes courtesy of Ice Universe, who posted a short but pointed claim about the base color options for Samsung's next ultra-premium phone:
Exclusive: Samsung Galaxy S27 Ultra base color options: Black, Blue, Light Pink, White.
You can see the original post here.
Breaking that down, the changes are more interesting than they first appear. Black and White are staying put — hardly surprising, since those two finishes reliably account for a huge share of flagship sales every single year. But "Sky Blue" is reportedly being replaced by a new, unspecified shade of blue, while "Cobalt Violet" is set to disappear entirely in favor of something called "Light Pink."
The shift away from violet is the more notable move. Samsung has leaned heavily into purple and violet tones on its Ultra models for several generations, and dropping that hue suggests the company is chasing a softer, more pastel-forward aesthetic for 2027. It also lines up with the broader industry trend toward muted, washed-out finishes — think Apple's recent "Desert Titanium" and Google's porcelain-style colors.
As for the Samsung.com exclusives, Ice Universe wasn't able to share any details yet, which is normal this far out from launch. If history is any guide, we can expect at least two online-only finishes, possibly including a titanium-inspired shade or a matte silver.
A new design, and a very different camera module
Color is the headline today, but it's not the only thing changing. Earlier leaks have suggested Samsung is preparing a fairly significant design refresh for the Galaxy S27 Ultra, and the most visible change will be around back.
Rather than the individual, floating lens rings that have defined the Ultra line since the Galaxy S22 Ultra, Samsung is reportedly moving to a rectangular camera housing that spans almost the entire width of the phone. If that sounds familiar, it should — it's a similar approach to what Apple is rumored to be doing with the iPhone 18 Pro. Whether Samsung got there first or simply arrived at the same conclusion is anyone's guess, but the two flagships could end up looking more alike than either company would care to admit.
Exynos 2700 production has reportedly begun
Under the hood, things get more complicated. Rumors suggest Samsung has already kicked off production of the Exynos 2700, but a final decision apparently hasn't been made on where that chip will actually end up. The open question is whether the Exynos 2700 will be limited to the more affordable members of the Galaxy S27 family — likely the standard Galaxy S27 and Galaxy S27 Plus — or whether Samsung will finally feel confident enough to put it in the Ultra as well.
That's a decision with real consequences. Ultra buyers are, by definition, paying a premium for the best hardware Samsung can offer, and a regional split between Snapdragon and Exynos in the top model has burned the company before. If Samsung does go all-in on Exynos for the Ultra, it will need the 2700 to be genuinely competitive — not just on benchmarks, but on sustained performance and power efficiency, which is where past Exynos chips have struggled.
Display production starts soon
Meanwhile, production of the 6.89-inch display panel is expected to begin later this month. That size is essentially unchanged from the Galaxy S26 Ultra, which suggests Samsung is refining rather than reinventing its screen formula. Brightness improvements, better anti-reflective coating and possibly a new generation of adaptive refresh are all plausible, though nothing specific has leaked yet.
The camera is losing a lens — sort of
Perhaps the most contentious rumor concerns the telephoto setup. Samsung is reportedly planning to drop the dedicated 3x optical zoom telephoto camera that has been a fixture of the Ultra line for years. In its place, the company will lean on digital zoom between 2x and 4x, cropping into the 200 MP main sensor — which is expected to be the Samsung ISOCELL HP6.
On paper, that sounds like a downgrade, and plenty of enthusiasts will treat it as one. But there's a real argument for it: modern 200 MP sensors capture enough detail that a high-quality 4x crop can rival or even beat a small dedicated telephoto lens, particularly in good lighting. The trade-off shows up in low light, where digital zoom falls apart fast.
The good news is that the periscope telephoto camera with 5x optical zoom is expected to remain, so anyone shooting at longer focal lengths won't lose anything.
The bigger picture
Taken together, these leaks paint a picture of a Galaxy S27 Ultra that is more evolution than revolution — a new coat of paint (literally), a redesigned camera island, a possibly all-Exynos future, and a camera system that bets heavily on sensor cropping instead of extra glass.
None of it is confirmed, and Samsung has a long history of changing course between early leaks and final production. But Ice Universe's track record on Galaxy color lineups is strong, and the timing of these leaks lines up with when Samsung typically locks in its retail SKUs.
If you're in the market right now and don't want to wait, the Galaxy S26 Ultra remains an excellent device — and it's still widely available in White, Light Blue, Violet and Black from most retailers, with Silver and Pink Gold hanging around on Samsung's own store. Just don't expect that violet to stick around forever.