Walt Disney cut spending on Facebook ads
Walt Disney cut spending on Facebook ads

According to a Wall Street Journal report, social media giant Walt Disney (Walt Disney) is being boycotted due to hate speech and controversial content to spend on Facebook's internal ads.

Pathmatics estimates that Walt Disney (Walt Disney) is the largest advertiser in the United States to advertise on Facebook in the first six months of 2020.

In the first half of 2020, Disney spent nearly $ 200 million on Disney Plus Radio ads on Facebook in the United States. Between April 15 and June 30, Disney spent nearly $ 16 million on Hulus Instagram ads. .

Walt Disney has joined hundreds of other companies that have paused advertising, including Unilever, Starbucks, Ford, Verizon and Adidas.

Some brands have stopped advertising for a long time, but the timing of Disney's withdrawal is unclear, and Disney has not publicly announced that it will cut spending on Facebook. This differs from many other companies, but he secretly changed the ad plan.

The report indicated that Walt Disney has temporarily suspended the Facebook Plus service announcement due to concerns about the fact that Facebook is using rejected content policies.

Disney has aggressively promoted broadcasting services this year and has spent a large portion of the company’s marketing spend.

The report added that the company temporarily stopped spending on advertising for other broadcasting services (Hulu) on the Facebook platform on Facebook.

A representative from Facebook said in an email statement, "We know we still have a lot to do, and we will continue to work with civil rights organizations and other experts to develop more tools. Technologies and policies to help fight this to complete."

Earlier this month, organizers of the Stop Stop Stop Getting campaign against Facebook said they were not committed to working after meeting CEO Mark Zuckerberg.

Civil rights groups are calling on advertisers to cut advertising spending in July, as Facebook has not made enough progress in implementing hate speech and false information policies.

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