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| The Facebook app gets the Facebook Store |
Facebook announced several new e-commerce features, including the (Facebook Store) section of the platform's main app, where users can find products to buy and then purchase products from the app.
The pandemic forced many companies to go online, and Facebook issued an important announcement in May regarding the ability of entrepreneurs to create Facebook stores that can be viewed through Facebook and Instagram.
Facebook is trying to grow its e-commerce business and is hoping to add shopping goals as goals in its main app, just as it did on Instagram.
Instagram recently launched a redesigned shopping district where users can browse products from their favorite brands and content producers.
The company now offers a similar experience to the main Facebook app, saying: It has started testing a new region called (Facebook Store) in the United States, for example (Instagram Store).
The Facebook store is basically a shopping destination where you can find products from different companies. This segment differs from the Facebook marketplace, which is designed for peer-to-peer sales.
Facebook wants to create something unique for the Facebook app and the Facebook community.
Additionally, the company announced an expansion of its business products, launched earlier this year, allowing customers to sell products to all eligible companies worldwide via Facebook and Instagram.
Facebook has added new tools to companies that run businesses, including new design layouts, the ability to view group previews in real time, and automatically create a company (if you're a new seller).
The new section introduces new messaging options that allow customers to send messages to vendors via WhatsApp, Messenger or Instagram Direct Messaging.
"All US sellers will use the" Checkout "feature on Instagram in the coming weeks, which allows brands to conduct transactions through the app, the company said on Instagram.
The company has also tested the real-time shopping experience as it can display products via video in real time and consumers can browse specific products and make purchases.