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| Tesla cancels the seven-day return policy |
Tesla has canceled its unconditional return policy, which allows new electric vehicle buyers to return and receive a full refund within seven days.
That news marked the end of one of CEO Elon Musk's powerful marketing strategies.
Musk used a 7-day return policy to demonstrate Tesla's high customer satisfaction.
The company is so confident that new buyers will be so excited to buy this car that they won't take advantage of Tesla's offer, little known in the industry standard car.
The guidance also emphasizes the notion that Tesla cars are like consumer electronics. You can order it, customize it online, have it delivered to your doorstep, and return it if you are not satisfied.
There is no specific reason for Tesla to remove this policy and remove all references to the company from the company's website.
The report says that new buyers wanting to return Tesla cars should now pass through customer service.
It is not yet clear in what cases a full or even partial refund may be required after purchase.
The guideline mentioned above: If you own a Tesla, you are driving one of the most advanced, efficient and safest cars out there. We are confident that you will be satisfied with your new car and then give you time to enjoy your new car. If you are not satisfied with your car, you can return it to us within 7 days.
The company's CEO often uses this policy to sell cars to potential buyers. The return policy is designed to give you confidence in purchasing a Tesla and other rights you may have under the law. Applicable.
The electric car maker reportedly shut down its PR department earlier this month and was technically the first car maker not to speak to the media.
The company still appears to have PR managers in the European and Asian markets, but the main global team outside the US has been canceled.
This makes requests for information more difficult, as people can no longer respond to these requests.