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| IPhone sales are witnessing remarkable growth in the Gulf countries |
In the last quarter of 2020, when the iPhone 12 series, which supports the 5G network, and the iPhone 11 series, which were launched last year, were launched, Apple's iPhone shipments to the Gulf countries compared with up to 55% previously. quarter.
According to the latest research by IDC, the total cell phone market in the GCC region witnessed a quarterly growth of 8.2% in the fourth quarter of 2020, reaching 5.38 million units.
Although multi-function phone shipments grew 38.3% in value to 1.12 million units, the smartphone market totaled $ 1.62 billion in the fourth quarter of 2020, up 39.5% from the previous quarter.
At the same time, the market value of multi-function phones increased by 22.2% to $ 19.2 million during the same period.
In the fourth quarter of 2020, most of the Gulf Cooperation Council countries tried to return to normal conditions and reopened their normal travel borders, especially to the United Arab Emirates, where serious vaccine launches began.
While consumer spending remains focused on the essentials, pent-up demand for iOS devices has launched in particular.
In the fourth quarter of 2020, the Kingdom of Saudi Arabia accounted for 49.4% of all smartphone shipments to the Gulf countries.
However, shipments in the UK are generally declining on a quarterly basis and a shortage of parts and supplies has hit lower quality devices from Android vendors.
The UAE accounts for 26.1% of smartphone shipments in the region and has seen quarterly growth thanks to the new release from Apple and the good performance of mid-range models from brands like Samsung, Oppo and Vivo. These brands have little influence on Samsung. . The components are also missing.
IDC said: Apple has strong demand for its iPhone 12 series in the fourth quarter of 2020, and the iPhone 11 series continues to do well in the region.
She added: The shortage of iPhone 12 and some other models limits the maximum growth that Apple can see in the fourth quarter of 2020.
However, Apple still lags behind Samsung to become the leading smartphone manufacturer in the region.
Samsung enjoys a 42% market share in the Gulf countries, down 3% compared to the previous quarter.
Apple's market share increased by 7%, reaching 23% in the last quarter of this year.