 |
| Apple introduces publishers to new offers in Apple News |
Apple is launching a new offer for publishers who can join Apple News, charging 15% of in-app purchases and subscription fees instead of 30%.
Editors can apply to the News Affiliate Program for this deal. But you have to face the demands of the business, which of course benefits them, and not just keep a channel on Apple News.
The list of specific admission requirements for the application is very short. You must have a strong Apple News channel in Australia, Canada, the United States, and the United Kingdom, and publish all content in Apple News Format (ANF) through that channel.
If you live outside of these areas and don't post in ANF format, you should share the content using RSS feeds. The main function of your app should be to provide original and professional news content.
Your app must be available in the App Store and allow users to purchase automatically renewable subscriptions through Apple's in-app purchase system.
Apple Developer Program member account holders must also agree to a separate addendum to the Company's Developer Program License Agreement.
Therefore, publishers must maintain their channels through Apple News, publish them in ANF format, and provide an app in the App Store with auto-renewing subscriptions and professionally created original news content.
Apple introduces publishers to new offers in Apple News
The company said the News Partnership Program also supports and supports organizations that educate their readers about media culture and work to diversify newsrooms and coverage.
Maintaining and publishing the app in a completely separate format is extra work. However, in light of the company's previous demands for publishers, this might be welcome.
The company traditionally collects a 30% commission on in-app subscriptions, which drops to 15% after a year. But before the launch of Apple News, there were rumors that the company was asking publishers to provide 50% of the stock.
News editors weren't happy with this, especially after they found out that Amazon was receiving special treatment.
It is not clear whether the news partnership program will attract former publishers such as The New York Times. Another consideration is how the company's current antitrust measures are handled in the United States and abroad.