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| Tik Tok is testing download videos for longer |
TikTok is trying another potential extension and some users see a new notification in the app.
According to the announcement, the platform now allows some users to upload videos to the app for up to 5 minutes, which could lead to a significant change in the use of the platform.
As the platform continues to add users and develop its commercial products, it is also exploring new options and using case methods to increase its growing influence.
We've seen this with new tests of the Stories feature, the addition of resume options for job applicants, and reports on group posting items.
The platform has repeatedly expanded the video length limit, allowing users to upload a 60-second clip (up from the original 15 seconds) and then extend it to 3 minutes in July.
Tik Tok is testing download videos for longer
Longer time limit allows for more creative power. The platform can also offer more ad snippets. Expand it by giving users access to 5-minute clips. It is an important potential lever for the company's growth ambitions.
It also allows the platform to compete more directly with video platforms such as YouTube and Facebook. Doyen is known as the birthplace of short videos, and it is currently the dominant element.
However, allowing long downloads makes it a more complete product, which reduces his motivation to transfer his creative talents to other applications. TikTok can offer relative income, creativity, and affordability.
It makes sense for the platform to try to see what users think of longer app downloads. Whether people like long videos or this is the main attraction of apps only related to short videos.
People can choose to watch longer live broadcasts on the app, and the platform may have a good response to longer live broadcasts, making this a natural progression to expand their download options.
It is worth noting that users with a large number of followers use the Chinese version of the Douyin app. As of 2019, they can upload 15-minute videos.
The platform may have explicit plans to gradually release longer format options. I've tried longer clips and some users can download 10-minute clips.