Facebook reveals the new name Meta
Facebook reveals the new name Meta

Mark Zuckerberg, head of Facebook, announced at his company's Connect event that his new name would be Meta.

“We are a company that builds communications technology,” Zuckerberg said. Together we can put people at the center of our technology. Together we can open up a greater economy for content creators.

He added that the Facebook name does not include everything the company is currently doing and is still closely associated with the product. But hopefully, over time, we'll be seen as a Metaverse company.

Zuckerberg has a meta account on Twitter and meta.com and is now redirecting to the Facebook homepage describing the changes.

The website was previously redirected to meta.org, a biomedical research tool, a project of the Chan Zuckerberg Science Initiative.

It is part of a charity founded by Zuckerberg and his wife, Dr. Priscilla Chan, in 2015. In a blog post on Medium, the organization announced that it would end Meta.org on March 31, 2022.

The rebranding is part of the company's efforts to transition from being a social media company to Zuckerberg's plan to create the Metaverse. In July, Zuckerberg said that Facebook will switch from a social media company to the Metaverse in the next few years.

Facebook announces rebranding

Zuckerberg wrote in a blog post: The structure of the company will not change. But the way financial performance is reported is changing.

"As of our fourth-quarter 2021 results, we plan to report on two operational business areas: App Family and Reality Labs," he said. We also intend to trade under the new title MVRS, which we registered on December 1st. Today's announcement does not affect how we use or share information.

Early speculation centered on a Google-like rebranding in 2015 when Google announced that it would become one of several subsidiaries of a larger holding company called Alphabet.

For Facebook, the original blue apps have joined the parent company's WhatsApp, Instagram, and Oculus.

However, Oculus received its own update after the event when CTO Andrew Bosworth announced that Meta was phasing out the Oculus brand.

The Oculus Quest product line became the Meta Quest series and the Oculus app is called the Meta Quest. Bosworth said these changes will take effect in early 2022.

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