 |
| Genshin Impact declares Chinese supremacy and threatens domestic platform |
After years of commentary, China has begun to attach great importance to video games. There have been several successful Chinese trials recently, including the Genshin Impact game.
The game offers a great experience especially for fans of anime series and movies. It also has a beautifully designed open world. The start of the game was relatively short, especially in September 2020 when the world was severely closed due to the Corona virus.
When the developers of Genshin Impact celebrated its first year, they announced that the game had generated incredible profits. This is because the game's revenue is $2 billion. In fact, the success of this game is evident from day one as this game generated $100 million in sales in the first two weeks.
According to the latest report, Genshin Impact made these sales exclusively on the smartphone platform. This success also made it the third highest earning result.
29% of sales come from the Chinese market. The Japanese market generates 24% of sales, which is a natural certainty because it imitates the art collection of animation work. In contrast, US gamers account for 21% of gaming revenue.
Jinshen's influence and China's advantage in the game
This game is a good example of China's current dominance of video games. This can be clearly seen in the smartphone version of the game, which can be considered the best game ever for smartphones.
A recent statistic shows that the smartphone game industry revenue exceeded $80 billion in the last year of 2020. Interestingly, this revenue is close to that of PC and home console games, which are $3.7 billion and $45 billion respectively.
The advent of smartphones in the gaming market may have threatened home gaming platforms for many years. However, in an article on the growing smartphone gaming market, these markets continue to survive.
Chinese development team MiHoYo has had great success with Genshin Impact, and the game has also been released for PC and consoles. It should be noted that it is free.
However, such a successful experiment carries risks for the entire gaming market: later game developers may be more willing to develop their games specifically for smartphones that shine on the home gaming platform.