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| Instagram adds live stream schedule |
Instagram has added a new option to the app to schedule the next IG live broadcast so users can tap on the day of the live broadcast to receive a reminder notification.
Broadcasters can now schedule upcoming shows up to 90 days in advance. If you want to promote such content in the show, you can add title descriptions and product labels.
The platform launched a series of direct purchase activities that helped increase the rate of discovery and in-app purchases.
TikTok is also exploring the same approach after seeing the success of direct purchase in China, and this is a new model launched this time that encourages more purchasing behavior in each app.
McKinsey reported earlier this year that direct buying has become the main activity of Chinese retail.
“China’s direct trade has transformed retail and established itself as a major distribution channel in less than five years,” McKenzie said. “In the 2020 survey, two-thirds of Chinese consumers said they had purchased products via direct in the past year.
This is where Instagram and TikTok see the potential. McKinsey estimates that direct trading could account for 10-20% of all e-commerce by 2026.
Broadcast programming options provide more options. As mentioned earlier, users can sign up for reminders. Email them the day before the transfer and send a reminder 15 minutes before the transfer begins.
And there are always alternative advertising options to announce upcoming shows. However, providing such an option with automatic reminders in the platform is a significant update. This can add significant value to brands looking to improve in-app communication.
Instagram encourages local shopping
The changes do not seem significant. However, given the prospects and potential opportunities, this is an important update. The platform offers live broadcasting programs to all users.
Additionally, the platform announced a new real-time training option that allows users to check out the lights, get used to the cameras, and more without actually streaming.
Coordinators can also call their guests at the start of the practice mode and test the connection, which is an important part of the process. A new real-time training mode will be introduced in the coming months.