YouTube fights consumer videos for kids
YouTube fights consumer videos for kids

YouTube makes it difficult to monetize children's videos that it considers inferior.

The platform described its updated guidelines in a blog post, noting that channels that produce content for children must adhere to stricter guidelines if channels want to join YouTube's affiliate program.

The platform continues to crack down on low-quality content designed specifically for young people, and is warning content creators that next month it will start monetizing channels that regularly upload low-quality videos for kids.

The policy is to prevent creators of children's content from posting videos that they consider commercial, promotional, or encourage negative behavior or attitudes.

If the channel does not follow these instructions, the platform may suspend its participation in the affiliate program. At the same time, any video that breaks the rules will lose advertisers.

The new platform policies could affect many channels, including Ryan World, one of the biggest kids channels.

The video of 10-year-old YouTuber Ryan Kaji has been viewed a million times.

His channel currently has 30.8 million subscribers. Kaji's massive popularity has secured a show on Amazon and a virtual world via Roblox.

YouTube bans channel revenue

A lot of Kage's videos focus on showcasing the toys and games Kage has contributed to.

This content can be called consumerism, and the platform says they are working hard to reduce it. YouTube has reached out to creators who may be affected to help prepare before the policy goes into effect in November.

If only Ryan's World channel will continue to be one of the most popular YouTube channels for kids. You may need to make significant adjustments to the type of content displayed.

The last big change in kid-focused content will happen in early 2020. At that time, the platform banned targeted ads, comments, and some community functions for kids' videos.

In February, the platform launched a modest trial. It's about helping parents have more control over what content older kids see.

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