The watch world is buzzing after Casio G-Shock UK and Bamford Watch Department simultaneously posted a cryptic "Soon" teaser to their Instagram feeds, signalling the imminent arrival of a new co-branded timepiece.
If you're a fan of limited-edition G-Shocks, you'll want to pay close attention. The digital horology sphere is set for another major release, as two giants of style and durability prepare to drop their third collaborative model.
The teaser, a stark black tile adorned only with a vibrant, Bamford-blue "G" logo, sent collectors and enthusiasts into a frenzy. While the brands have remained tight-lipped on the specifics—with no official word on specs, model codes, pricing, or a precise release date—the signature blue hue is a clear nod to the design language of their previous sold-out successes.
The teaser posts, which you can see for yourself below, have already garnered thousands of likes and comments from eager fans.
A Look Back at the Hype: The Bamford G-Shock Legacy
To understand the excitement, you need to look at the history of this partnership. The collaboration between the utilitarian Japanese watchmaker and the British customisation specialist began in 2020 with a model that is now highly sought-after on the secondary market.
The first release, the Bamford London x G-Shock GW-M5610BWD-1ER, was built on the iconic 5610 "square" platform. It masterfully incorporated Bamford-blue accents onto a negative LCD display, all while retaining the fan-favourite features of Radio-Sync Multi-Band 6 atomic timekeeping and Tough Solar power. The result? A sell-out phenomenon. Official communications from the time noted that the entire stock was gone in a blistering three minutes, a testament to the powerful demand generated by this unique pairing.
Not content with resting on their laurels, the duo returned in 2022 with a second release, this time shifting to the classic round case of the DW-6900BWD-1ER. This model introduced a "triple blue" concept, saturating the dial, bezel accents, and the dual-layer fabric strap in varying shades of the collaboration's signature colour. Bamford branding was prominently featured on the face, band, and strap keeper. Founder George Bamford added a personal touch, noting that the DW-6900 was his very first G-Shock. Once again, the model generated long lines at G-Shock's flagship Carnaby Street store in London and another rapid online sell-through.
What Can We Expect from the New G-Shock x Bamford Watch?
While details are scarce, the teaser's design offers some clues. The prominent use of the Bamford-blue "G" suggests a continuation of the accent-heavy design philosophy seen in previous models. The reliable G-Shock source and leaker @morgan_gshock has speculated that the new watch will likely use a GM-5600 as its base.
The GM-5600 series offers a perfect middle ground, featuring the iconic square silhouette but with a metal-coated bezel for a more premium look and feel, often at a more accessible price point than a full-metal G-Shock. This would be a logical and exciting evolution for the collaboration.
One thing is certain: if the past is any indicator, the launch window will be narrow and the new drop will move with lightning speed. For those hoping to secure one at retail price, vigilance is key.
Your Action Plan: Keep a very close eye on the official G-Shock UK and Bamford Watch Department social media feeds. That is undoubtedly where the official announcement, release date, and purchase links will appear first. Set those notifications to "on."
While you wait for the Bamford collab to go live, why not explore another iconic G-Shock square? The Casio G-Shock DW5600UE-1V on Amazon offers the same legendary toughness and classic style that form the foundation of these coveted collaborations.
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